- Business Wisdom from the Mouth of Dr. Seuss
- What Is RDE?
- Why RDE?
- Companies are Using RDE, Whether They Know It or Not
- Buying In and Getting Started
This chapter is from the book
This chapter is from the book
This chapter is from the book
Buying In and Getting Started
In a natural world, mutation and sexual recombination allow a species to thrive. The same is true for innovation in any type of business: Permanent mindful experimentation enables companies to survive the competition and succeed. Read on—you will see for yourself that RDE is the easiest, most affordable, and most manageable way to innovate.
What are the key points of RDE to keep in mind when you read on? The bottom line is simple:
- You create a culture of disciplined experimentation and learning that is critical for the competitive market that faces you today.
- You learn while doing. The benefit is simple. You optimize your development and communication over time. This should bring substantially more market success because you are delivering what your customers want, even before they know it—and before your competitors discover it (unless they're reading this book right now).
We're not alone in promoting this disciplined experimentation. Two icons in the marketing world, Jerry Wind and Vijay Mahajan, consistently promote the benefits of experimentation because of its "ability to continuously learn, added incentive to develop and test innovative strategies, making it harder for the competition to figure out what your strategy is and creating a culture of experimentation and learning...even more critical in the changing and turbulent...environment."12
RDE is practical; in many cases, it can be easily handled by a small team or even one person in a very reasonable time with a modest budget. The beauty of the RDE process is that it does not require (nor even expect) deep knowledge in advanced statistical areas.13 RDE generates knowledge and business results at the same time, with relatively little effort, but with enormous payouts for years to come.
So why do you want to read about RDE and use it in your everyday business life? It is quite simple because RDE
- Solves problems instead of just identifying them.
- Generates rules—it's actionable.
- Needs no advanced knowledge—it's accessible.
- Promotes logic and learning. No more guesswork is needed when you can be right and "hit the nail on the head" far more often.
- Applies to a wide range of real-life problems. It's not limited to products or advertising only.
Read on and enjoy this new field of Rule Developing Experimentation. There's a lot here, and the road beckons.