- The Bottom of the Pyramid (BOP)
- The Power of Dominant Logic
- The Nature of the BOP Market
- The Market Development Imperative
- Benefits to the Private Sector
Benefits to the Private Sector
We have identified the immediate benefits of treating the poor as consumers as well as the poverty alleviation process that will result as businesses focus on the BOP. It is clear that the consumers (the poor) benefit, but do the private-sector businesses benefit as well? The BOP market potential is huge: 4 to 5 billion underserved people and an economy of more than $13 trillion PPP. The needs of the poor are many. The case for growth opportunity in the BOP markets is easy to make. However, to participate in these markets, the private sector must learn to innovate. Traditional products, services, and management processes will not work. In the next chapter, we discuss a philosophy of innovation focused on BOP markets.
Endnotes
-
Helen Cha, Polly Cline, Lilly Liu, Carrie Meek, and Michelle Villagomez "Direct Selling and Economic Empowerment in Brazil: The Case of Avon." Edited by Anuradha Dayal-Gulati, Kellogg School of Management, 2003.
-
Syed Firdaus Ashraf. "Worms Found in Chocolate Packet," rediff.com, October 3, 2003.
-
See multiparty video conferencing, http://www.n-Logue.com.
-
Saritha Rai. "In Rural India, a Passage to Wirelessness." The New York Times, August 4, 2001.
-
Harish Damodaran. "Try Amul's New Ice Cream andBe Relieved." The Hindu Business Line, September 8, 2002.
-
Roberto Hernandez and Yerina Mugica. "What Works: Prodem FFP's Multilingual Smart ATMs for Micro Finance." World Resources Institute, Digital Dividend Website, digital dividend.com, August, 2003.