The 86 Percent Solution
Examine each of the characteristics of the 86 percent market, and consider how you need to change your market strategies and products for these markets.
Identify your current successful market strategies in developed markets that will not work in the markets. How do you need to transform these strategies?
Assess the total market size for your product or service offerings in specific developing markets. Do you have rivals who can capitalize on these markets? What can you learn from their models?
Look at the initiatives of NGOs, governments, and entrepreneurs in meeting the needs of specific developing markets. What can you learn from them? How can you work with them to develop business opportunities while meeting social objectives?