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This chapter is from the book

Sams Teach Yourself Adobe Creative Suite All in OneSams Teach Yourself Adobe Creative Suite All in One

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This chapter is from the book

This chapter is from the book

Sams Teach Yourself Adobe Creative Suite All in OneSams Teach Yourself Adobe Creative Suite All in One

Learn More Buy

Designing for Both Print and the Web

Most people say that print and the Web don't mix. They may be right, but it doesn't mean that print and the Web can't coexist together peacefully. By carefully planning a workflow, you can save significant time developing content that will be published both in print form and electronically on the Web.

Obviously, the goal is to create content once and then share that content between the Web and print elements you are producing. In this way, you avoid having to create and manage two sets of identical content (one for print, one for the Web), and more importantly—if changes need to be made (show me one job where they don't), you only have to change one set of assets instead of two. Save time, make more money, go home early. Nice, eh? Following are two workflows that are common in the area of cross-media (or mixed-media) design.

Print/Online Newsletter

Companies often create newsletters to distribute news to all the employees of the organization. With the advent of the "I need it now" mentality in today's fast-paced world, companies offer online versions of these publications as well. Cross-media (Web and print) workflows are quickly becoming the norm in today's business environment. Common applications used in a cross-media workflow are Photoshop, Illustrator, InDesign, and GoLive (see Figure 3.7).

Figure 3.7FIGURE 3.7 An example of a cross-media newsletter workflow.

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Interactive PDF

In a relatively short period, PDF has become a standard in the industry for distributing published information. Lately, capabilities have been built into the PDF format to support interactive content. Businesses and organizations can now deliver rich media content—including hyperlinks, interactivity, and movies—in a single file that nearly everyone can view. Common applications used to create interactive PDF files are Photoshop, Illustrator, InDesign, and Acrobat (see Figure 3.8).

Figure 3.8FIGURE 3.8 An example of an interactive PDF workflow.


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Collection and Use of Information


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Surveys

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Customer Service

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Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

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Do Not Track

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Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
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Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


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Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
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  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
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  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020