Obtaining Market Data
For an ISP to conduct an objective, competitive analysis, the ISP needs objective data. To gain a wider perspective, ISPs can obtain market data from in-depth, impartial studies. The cost for market data is worthwhile compared to costly errors from making incorrect assumptions or adopting strategies that do not align with market trends.
The following are some market data resources available through ISP industry research analysts:
AllNetResearch™ The Superstore for Internet Research
The Burton Group Emerging network-computing technologies
Cahners® In-State Group Real-time research
CyberAtlas™ Statistics and research for web marketers
Forrester™ Technology changes
Gartner Group SM IT research and analysis
International Data Corporation SM Comprehensive resource for worldwide IT markets
META Group® IT research and unlimited analyst consulting
Patricia Seybold Group Strategic technology and business solutions
StatMarket® Real-time statistics and subscriber trends
The Yankee Group SM Strategic planning, technology forecasting, and market research