Home > Articles

This chapter is from the book

Representing Colors in HTML and XHTML

Whenever you define colors in HTML and XHTML documents, you must represent those colors according to the allowed data types.

The color representations discussed in this section are based on the use of presentational syntax. Because most presentational elements and attributes are deprecated in HTML 4.0 and 4.01, and XHTML, if you use them at all it will be in transitional documents. In strict document authoring, colors are defined in style sheets. The means for representing color via style include both methods described here as well as a third method, the use of actual RGB values.

To learn more about style sheets, please see "Using CSS with HTML and XHTML," p. 345, Chapter 14.

There are two means of representing color directly in HTML and XHTML:

  • A hexadecimal number

  • A color name as defined in the language's specification

Hexadecimal, also referred to as "hex," is a base-16 alphanumeric representation of numbers. It is used in HTML and XHTML to represent the RGB (red, green, blue) color space. This color space is based on additive synthesis, which refers to the method used by computer hardware and software to project color onto the screen.

Numbers in hexadecimal as used by HTML and XHTML contain three or six digits and may be made up of any combination of the letters A–F and the numbers 1–9. When writing hex colors as attribute values, you'll precede the number with a hash (#) mark:

text="#FFFFFF"

Each consecutive pair of digits in a hex number represents the value of red, green, and blue respectively. In the case of FFFFFF, which represents white, the first FF corresponds to the red value of 255, the second one does also for green, as does the third pair for blue. Using decimal values, this might be written 255, 255, 255. You might also see the color represented using a shorter, three-character version, such as FFF. This has a value equivalent to that represented by FFFFFF.

There are also 16 color names defined for use within HTML and XHTML. If you are using a color name as a value, you simply write the color name:

text="white"

Each of the 16 color names in HTML and XHTML has a corresponding hexadecimal representation. Table 3.2 defines the available color names as well as their hexadecimal counterparts.

Table 3.2  Color Names in HTML and XHTML

Color Name

Hexadecimal Representation

Black

000000

Silver

C0C0C0

Gray

808080

White

FFFFFF

Maroon

800000

Red

FF0000

Purple

800080

Fuchsia

FF00FF

Green

008000

Lime

00FF00

Olive

808000

Yellow

FFFF00

Navy

000080

Blue

0000FF

Teal

008080

Aqua

00FFFF


Although you are limited to the use of one of the available 16 color names, you can use any hexadecimal value you like, including those shown here. However, there are some concerns regarding the use of color and color names, which are addressed in the sidebar, "Web-Safe Color and Browser-Defined Color Names."

There are two other issues of which to be aware when authoring colors in HTML and XHTML:

  • Color combinations—Background, text, and link colors should be combined in such a way as to ensure readability. This means ensuring that contrast between the colors is high. Another concern with color combining is for the color-blind, where you can use certain color combinations in order to ensure color-blind readers will be able to distinguish the colors appropriately.

  • Setting all properties—If you use a background color (or a background graphic) be sure to define all the related properties (text, link, alink, vlink) as well. If you use a background graphic, I recommend using a similar background color as well as it will load first and subtly prepare the audience for the color scheme. This is simply a choice based on aesthetics, there is no technical rule that says this must be done.

Read more about contrast and the use of color in cases of color-blindness in "Creating Accessible Sites," p. 419, Chapter 17.

Web-Safe Color and Browser-Defined Color Names

Many readers have long been familiar with the concept of Web-safe color. These are the 216 colors that have been determined to be the most likely to be part of the native color table of a given operating system. Especially important in situations where you realize your audience has limited hardware capacity and may be viewing pages at 256 colors, the use of Web-safe color has been somewhat disputed over the years.

There are several interesting studies that have shown that there really are very few truly "safe" colors. And, realistically, the variations of hardware and software configurations are so many in number that there is no truly "safe" color. Each configuration will display the color differently.

Therefore, while many industry leaders recommend using only safe colors, others advocate the use of any color you'd like. My approach is based on audience: if a predominance of people who will visit a given site have contemporary hardware and software, it's likely they can manage any color quite well, so in that case you can use unsafe color.

Another issue is the use of browser-defined color names. These names conform to another convention, known as the X11 color list. These are color names that some browser manufacturers have incorporated into their software, but do not conform to recommendations. While most contemporary browsers will have no problem displaying browser-defined names, they are not part of the HTML or XHTML specifications covered in this book and therefore cannot be used if you're authoring conforming documents.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020