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The M-Business Evolution

Jul 5, 2002

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Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions

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Business Agility Lessons

Consumer Market

The killer application for wireless Internet consumers varies by country, by culture, and by individual user.
Drivers for market adoption include industry convergence, improvements in wireless technology and standards, and cultural and regulatory forces.
Barriers to market adoption include business barriers related to business model and revenues, together with technology barriers related to security, product maturity, standards, usability, bandwidth, and cost.
Since M-Commerce is still in its infancy, it remains to be seen who the eventual winners will be. The contenders in the battle for the consumer include the wireless carriers, financial services providers, content providers, and retailers.
Faced with declining voice revenues, wireless carriers are looking toward value-added data services as a way to increase ARPU and to reduce churn.

Enterprise Market

The wireless data market has been ignited by consumers, but it is likely that the eventual winners will be enterprises that leverage the technology within their enterprise to create substantial returns on investment.
Carriers moving into the wireless application service provider space will need to form relationships with software companies and systems integrators and smooth internal partnerships in order to become a hit with the enterprise.
Business executives should ensure a strong relationship with their IT departments in order to be most successful in their M-Business initiatives.
The M-Business value chain is complex and involves more players than the traditional E-Business value chain.
M-Business can be applied within the enterprise for employees, customers, suppliers, and business partners. Employees are one of the prime targets for M-Business applications.
Enterprise benefits from M-Business include increased productivity, reduced cycle times, reduced costs, increased revenues, increased customer satisfaction and loyalty, competitive advantage, and improved decision-making ability.

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