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This chapter is from the book

Essential Guide to Web Strategy for Entrepreneurs, TheEssential Guide to Web Strategy for Entrepreneurs, The

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This chapter is from the book

This chapter is from the book

Essential Guide to Web Strategy for Entrepreneurs, TheEssential Guide to Web Strategy for Entrepreneurs, The

Learn More Buy

How to Find Email Addresses Online

If you run contests as part of your existing promotional efforts, make sure all entrants provide their email addresses.

Sometimes it is also a good idea to join forces with your competitors or with complementary business associates to create a joint address list for prospecting use by all. In a mall setting, for example, the mall operator or a cooperative of all the tenants could effectively work to collect customer addresses to be shared with other tenant businesses as a reciprocal service. Probably the best way to do this would be to have a joint mailing once a month or so, in which short, separate messages are carried for all the participating tenants. Once prospects become customers of yours, of course, you should put them on your customer list and handle them differently.

If your customers are businesses or organizations rather than individuals, and you have a well-defined market with just a few hundred potential customers you have already identified, call them and have a chat with their receptionists in which you ask for their email addresses. You can also request their fax numbers, as well as their street and Web addresses. Try also to get the name of the proper contact in their organization. Most will provide the information without question. If asked, just be honest. Tell them what you sell and ask for permission to put them on your mailing list. If what you provide is of interest to them, they will rarely say no. If what you provide is not, they will rarely say yes. All in all, this is a good thing. Why would you want to waste your time and money sending promotional messages to those who will never buy?

Make email your default contact method. It is so much cheaper than any other method that you would be foolish to use anything else when you have a choice. Note: By a large majority, most folks still do not have email addresses, so you need to continue to use your other methods. Just make it a point to get the email address and use this method when you get the opportunity. It will pay tremendous dividends.

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Collection and Use of Information


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Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

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Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

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Children


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Marketing


Pearson may send or direct marketing communications to users, provided that

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Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


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Sale of Personal Information


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While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

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Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020