Submitting Your Site
Now that you've instrumented your web site for a high ranking, the final step is submitting your site's address to various search engines. Follow these steps:
Make a list of the search engines where you want to submit your site. (If you don't have their addresses, go to a search engine to get them!)
Go to each site and look for a link at the top or bottom that says something like this (see Figure 6):
- Add URL
- Submit URL
- Add Your Site
- Submit Your Site
Believe it or not, it can be a chore finding exactly where on the search engine page you need to go to submit your site!
The link will take you to a page where you submit your URL. The page may also ask for your email address and sometimes a category for your site (see Figure 7). Enter the information, click the submit button, and you're done.
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Figure 6 The Add URL link is at the bottom of the page for this search engine.
Figure 7 The search engine's web site submission form.
NOTE
You may have to wait from several weeks to several months for your listing to appear, so enter early and submit to many different search engines.
Okay, so now we've instrumented our site so that we have at least some traffic coming (the solid dark line in Figure 8).
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Figure 8 Autonomous business model: Marketing component highlighted.
There are many other tricks for getting ranked highly in search engines, such as doorway pages. However, I won't teach them to you here, because in my experience search engines are not an effective means of driving large volumes of user traffic to your site. What we want is some sort of mechanism where one user brings in one or more of his or her friends (dashed lines in Figure 8). That mechanism is known as a memetic, and memetics are a good way of driving a lot of traffic to your personal web business. In the next article, we look at memetics and memetic marketing.