- Getting to Know the E-Shopper
- Giveaways
- Keeping the Consumer's Attention
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Keeping the Consumer's Attention
On the Internet, your customer is just as likely to be your competitor's customer. As products become more commoditized and the choice of merchants expands, the type of loyalty once expressed in the real world becomes hard to find online. Loyalty is not so much to products anymore, but to value-added services and support.
You could build loyalty with incentive programs—literally buying a customer's loyalty—and a number of such programs are available on the Net. Companies such as ClickRewards offer frequent flier miles for shopping at your web site. MyPoints offers shoppers reward points in a similar fashion, along with completely customizable private-label rewards program for e-businesses.
Finally, another way to maintain an ongoing relationship with your customers is to keep up an ongoing dialogue. Newsletters, polls, and surveys are a great way to keep their attention and your name in front of your customers and prospects. Using surveys and polls, you can ask consumers what they need and how your company can meet those needs.
So before you pick up that big stick, consider the strategies printed here and earn the attention your e-business deserves.