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- Likes Decrease Costs and Increase Profits
- Likes Increase Sales
- Likes Give You Control of the Customer Conversation
- Likes Prove People Are Paying Attention
- Likes Solidify Loyalty
- Likes Create Evangelistic Customers
- There's No Dislike Button
- Can You Do Fear-Based Marketing on Facebook?
- Google "Likes" the Like Button
- Facebook Is About Passions and Interests
- How Often Do Facebookers Like Things?
- Facebook Users Are More Trusting
- Facebook Groups: Off-the-Charts Positivity
- Facebook Page Brag Boards
- Easy Testimonials
- Emotions on Facebook Are Contagious
- Gross National Happiness
This chapter is from the book
This chapter is from the book
This chapter is from the book
This chapter is from the book
How Often Do Facebookers Like Things?
Generally speaking, Facebookers like more than they share, post, or update:
On an average day, 26% of Facebook’s members like someone else’s content (see Figure 1.3).
Figure 1.3. The Pew Research Center’s findings on how often Facebook users like.
- Commenting is the second-most popular activity, with 22% doing so daily.
- Overall, 72% of men and 82% of women like Facebook content with some frequency, and only 28% of men and 18% of women never like anything.
- As for the super-users, 20% of women and 9% of men like multiple times daily.23
)
Also on the average day
- 15% of Facebook users update their own statuses.
- 20% comment on another user’s photos.
- 10% send another user a private message.
- Also important, people are selective in which brands they like on Facebook; 78% of people who like brands on Facebook like fewer than 10 brands. That means their interest is genuine.24