The Like Effect: The Power of Positive Marketing

Nov 14, 2013

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This chapter is from the book 

Like Economy, The: How Businesses Make Money with Facebook, 2nd Edition

Learn More Buy

Facebook Is About Passions and Interests

When people create their personal profiles, they type in the things they like. Here are some of the kinds of things people like:

Books
Movies
TV shows
Bands
Sports
Hobbies
Activities

When you use ads to get fans for pages, often you target these likes, which are called precise interests in the advertising platform. With these ads, you capture a fan base that likes things related to what you sell. For example

A pet supply store can find fans who’ve noted in their profiles which breeds they like (which are almost certainly the animals they own).
A running store can capture fans who like running and marathons.
A digital marketing service can target people who like AdWords, AllFacebook, Mashable, and Techcrunch.
A financial services firm can build a fan base of people who like investing and retirement.
A local beauty salon can attract folks who like beauty, fitness, facials, and manicures.

Then, you get these new fans of yours talking about their interests and passions, and they can get each other excited. You show them how your company helps them reach their goals and dreams. They love you for it and then buy what you offer. That’s how Facebook marketing works.

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