This chapter is from the book
Online Public Relations
Spain is a fairly mature public relations market, when it comes to traditional PR. However, when it comes to online PR, there are not many channels that work. There are local teams that can help you with your PR efforts, such as Marco de Comunicación. We have found both the eNewsPR network and Marketwire to have proven quite successful. With eNewsPR and Marketwire, you can send direct to media, which targets the inboxes of local journalists.