- Tip 1: Follow the Rules
- Tip 2: Choose a Profile Headline That Means Business
- Tip 3: Choose and Use Google+ Circles Wisely
- Tip 4: Use Scrapbook Photos to Tell a Story
- Tip 5: Give Your Profile Optimal Search Visibility
- Tip 6: Engage in the Conversation
- Tip 7: Let People Know About Your Google+ Profile
Tip 2: Choose a Profile Headline That Means Business
When you edit your profile, Google+ asks you to enter a brief description of yourself below your name. This description then becomes your headline on your Google+ profile. Figure 1 shows a sample profile headline.
Figure 1 Enter the headline you want to display on your profile.
Because many people will just glance at your profile before deciding whether to read more about you or add you to one of their circles, you need this headline to convey quickly who you are and what you have to offer. For example, a consultant and speaker could create the headline "Workplace Productivity Consultant and Keynote Speaker." A job seeker's headline could say "Experienced Lifestyle PR Director Seeking New Opportunities." Keep it professional, however, and avoid a sales pitch.
Be aware that this headline displays only on your profile. On the pop-up box that opens when someone hovers the pointer over your name or avatar (small photo) in the Google+ stream, your employer name displays instead (this data comes from your profile's Employment field). If you want people to see something other than your employer name when they check you out in the Google+ stream, edit this field to match your headline or display other key information (see Figure 2).
Figure 2 Customize the headline in this pop-up box to better communicate who you are and what you do.