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How to See What Your Customers Are Saying About You (Even If You're Not on Social Media)

Sep 30, 2011

📄 Contents

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Listen First
How to Listen to the Conversation
Don't Be Caught with Your Ears Closed

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Like this article? We recommend 

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

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Don't Be Caught with Your Ears Closed

These tools, and others like them, help you at least stay aware of what people are saying online. While more-sophisticated listening platforms are available—paid solutions like Radian6, Sysomos, and uberVU are a few worth seeing), paying attention to the social web doesn't have to cost money. But if you don't pay attention, the potential costs to your bottom line are daunting.

Jason Falls is the author (with Erik Deckers) of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. You can buy the book online at NoBullshitSocialMedia.com, or from Que Publishing, where it is available in both electronic and printed formats. Jason can be found on Twitter at @JasonFalls and on his industry blog at SocialMediaExplorer.com.

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