The Big Picture
What's the takeaway from all the tips presented in this chapter? The big picture is that you need to create professional-looking videos that are both entertaining and informative, and then make it easy for viewers to go to your website for more information or to purchase what you have to sell. Your videos can be funny or educational (or both), but they most definitely should be short; YouTubers have a notoriously short attention span. And, whatever type of video you produce, you should design it to be visually appealing in the small YouTube video window. There's no point including a cast of thousands when everyone has to fit in a space only a few inches across!