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The Definitive Guide to HR Communication: Know Your Employees

Feb 8, 2011

📄 Contents

␡

What Demographics Can Reveal About Employees
What You Can Learn from Demographics
Four Key Demographics to Explore
Use Focus Groups to Explore Needs and Preferences
Checklist for Knowing Your Employees

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This chapter is from the book 

Definitive Guide to HR Communication, The: Engaging Employees in Benefits, Pay, and Performance

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Checklist for Knowing Your Employees

	Consider who's in your employee audience before beginning any communication program.
	Gather data on where your employees work to understand their geographic demographics.
	Use data about length of service to influence the depth of information you provide.
	Understand how "generational cohorts" shape how employees think, behave, and prefer to receive communication.
	Compile salary data to inform communication, especially about pay, savings, retirement, stock, and other financially based programs.
	Use focus groups or other qualitative research methods to explore employee attitudes, experiences, and preferences.
	Before conducting focus groups, be clear on the objectives of your research to ensure that your study is structured to achieve those objectives.

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