Relevance of Neuroscience to the Business Environment

Feb 21, 2011

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Your Brain and Business: The Neuroscience of Great Leaders

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Conclusion

Neuroscience is highly relevant to the language and process of coaching in the executive environment. This applies to executive coaches and to managers or leaders who act as coaches. Although it is important to avoid the use of jargon and alienating concepts in brain science, neuroscience can be used in practical and effective ways to enhance the execution of strategies. Furthermore, because the brain is universal, the language of brain science is also universal. I have taught these concepts in the U.S., Brazil, Greece, and Switzerland, for example. In teaching these concepts, I have confirmed that brain science is indeed a useful tool for cross-cultural coaching too. Thus, it allows the coach to use a more "neutral" language to facilitate the coaching process.

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