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- Introduction to AdWords
- AdWords Account and Campaign Basics
- Google AdWords Formats
- AdWords Targeting and Placements
- AdWords Bidding and Budgeting
- Policies and Ad Quality Topics
- Google AdWords Tools
- Performance Monitoring and Conversion Tracking
- Optimizing Performance
- Managing Multiple Accounts
- Summary
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Performance Monitoring and Conversion Tracking
Performance Monitoring and Conversion Tracking
No one wants to just throw his budget at Google and hope for the best, though many apparently do. Performance monitoring will test your knowledge of how well your ads are doing and how you'll take action to make the ads perform even better. You'll need to know how Google measures performance and how to interpret reports, quality scores, and configure AdWords Reports. Conversion Tracking is a tool you'll use to determine how many conversions (sales, newsletter sign-ups, or other actions) happen as a direct result from a Google advertisement.