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This chapter is from the book
Your Shot
- Answer John Seddon's five questions about your organization:
- Purpose: What is the purpose of this organization?
- Demand: What is the nature of customer demand?
- Capability: What is the system predictably achieving?
- Flow: How does the work work?
- System conditions: What are the causes of waste in the system?
- Choose two to five customer-centric measurements for your system. Some you might consider are
- Time-to-market for product development (for the whole product)
- End-to-end response time for customer requests (request-to-resolution time)
- Success of the product in the marketplace (profitability, market share)
- Business benefits attributable to a new system (measureable business improvement)
- Customer time-to-value after delivery (consumability)
- Impact of escaped (post-release) defects (customer downtime, financial impact)
- Create time series charts for each of your customer-centric measures. (Some people call these charts the "voice of the process.") If the data doesn't exist, now would be a good time to start measuring.
- What do the charts say to you?
- Are your work processes stable?
- Can you distinguish between common-cause and special-cause variation?
- Is the way you do work delivering the results your customers expect?
- If not, what should be done?
- Analyze how you handle requests from your customers:
- How much value demand do you receive in a month?
- How much failure demand do you receive in a month?
- What is the ratio of failure demand to value demand?
- What kind of approval process do you use to filter customer demand?
- What criteria are used?
- What percentage of the requests are accepted?
- How long does the approval process take?
- How long on the average does it take for customers to find out about rejected requests?
- Do you measure after the fact to see that the projected customer outcomes are achieved?
- How long does an average approved request take to complete?
- What do your customers think about your approval process?
- Gather a team that includes the person responsible for an end-to-end process, if that person exists. Sketch a value stream map of an actual end-to-end flow of a customer demand through your organization's various processes, through the customer's processes, and back to the original customer.
- What is the total cycle time?
- How much of that time was spent adding value?
- Have the team brainstorm the goals, policies, and beliefs that cause waste that might exist in your organization in each of the five categories:
- Complexity
- Economies of scale
- Separating decision making from work
- Wishful thinking
- Technical debt
- How does ideation take place in your company?
- Does your organization have the role of product champion or chief engineer?
- How do you move ideas from the fuzzy front end of product development into an approved product concept?
- How does it work for you?
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