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Introduction to Fire Your Stock Analyst!: Analyzing Stocks On Your Own, 2nd Edition

Jul 19, 2010

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This chapter is from the book 

Fire Your Stock Analyst!: Analyzing Stocks On Your Own, 2nd Edition

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When to Sell

For many, determining when to sell is more difficult than deciding what to buy. When things go wrong, it's easy to procrastinate on selling while you wait to see if your stock moves back up tomorrow.

Establishing a strict sell discipline is an effective antidote for seller's procrastination. However, in many instances, a condition triggering a sell signal for growth stocks wouldn't apply to value stocks. For example, a cut in earnings forecasts triggers an automatic sell for growth investors, but it wouldn't faze a value player. Conversely, a strong price chart would be good news for growth investors but might trigger a value stock sell signal.

Both the value and growth analysis chapters include sell rules specific to each style with no wiggle room.

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