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Dawn of the Social Age

  • Aug 14, 2009
This chapter is from the book

This chapter is from the book

Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social NetworkingSocial Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking

Learn More Buy

This chapter is from the book

This chapter is from the book

Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social NetworkingSocial Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking

Learn More Buy

Summary

  • The main thesis of The Social Factor is that three forces led to the revolution we call the Social Age: information overload created during the Information Age, standardization of technology that has commoditized key conduits of communication such as pervasive devices like cell phones, and low-cost two-way Internet communication including wikis and other social networking tools.
  • Technology revolutions are more appropriately thought of as iterative evolutions from less-effective and less-efficient predecessors to solutions that provide more value to society. An example is the telegraph evolving into the wireless telegraph and eventually into the radio.
  • Faster and lower cost of communication combined with standardization leads to more rapid market penetration of technologies.
  • The enormous social networking capabilities of the cell phone are transforming it into a genuine social extension for the user.
  • Social networking tools are an excellent way to manage the overwhelming flood of information generated by the fast pace of our society.

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Last Update: November 17, 2020