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- Trick #1: Improve Your Content
- Trick #2: Create a Clear Organization and Hierarchy
- Trick #3: Fine-Tune Your Keywords
- Trick #4: Tweak Your <META> Tags
- Trick #5: Solicit Inbound Links
- Trick #6: Submit Your Site
- Trick #7: Create a Sitemap
- Trick #8: Use Text Instead of Images
- Trick #9: Update Your Content Frequently
- Trick #10: Know Your Customer
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Trick #9: Update Your Content Frequently
Trick #9: Update Your Content Frequently
It pays to constantly update your site. Because most searchbots crawl the Web with some frequency, looking for pages that have changed or updated content, your ranking can be affected if your site hasn't changed in a while. So you'll want to make sure that you change your content on a regular basis; in particular, changing the content of your heading tags can have a big impact on how "fresh" the search engine thinks your site is.