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This chapter is from the book

This chapter is from the book

Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never UsedValue Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used

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This chapter is from the book

This chapter is from the book

Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never UsedValue Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used

Learn More Buy

CVA®

CVA® is the difference between perceived value per unit and the variable cost per unit for a product or service (Exhibit 1.7). CVA® is the net value—as perceived by customers—that an organization provides society.

Exhibit 1.7

Exhibit 1.7 Customer Value Added

Reprinted with permission from “How Marketing Affects Shareholder Value,” The Arrow Group, Ltd.®, New York, NY, 2008.

If CVA® is high, an organization is perceived as providing value to society and will be rewarded with strong financial results. However, if CVA® is low, the financial results will be weak. At the extreme, if CVA® is negative, in a free market the organization will likely go out of business because the inputs it is using cost more than the value of the products or services it is producing. In open markets, such organizations fail.

Keep in mind, as mentioned earlier, that perceived value per unit is typically below actual value, as shown in Exhibit 1.7, because customers usually do not know all the benefits that they receive from a product or service.

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Customer Service

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Other Collection and Use of Information


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Children


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Marketing


Pearson may send or direct marketing communications to users, provided that

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Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


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Sale of Personal Information


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While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

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Links


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Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020