Home > Articles

Creating a Web Page

Using the HEAD Pane

Of the three icons in the HEAD portion of your document, the first two are META tags. The META element provides information about the HTML page to either the server or the browser. Search engines also use information in META tags as part of their method of indexing sites, along with other criteria such as the page title. (For details on how to properly use META tags to work with search engines, please read Hour 24, "Making Your Web Site Search Engine Ready.") The third icon in the HEAD section is the TITLE tag.

You have probably witnessed the workings of <HEAD> tags on a page and might not even have known it. Have you ever surfed to a page that had a message like, "Our Web site has moved, we'll take you to the new site momentarily," and within seconds another page loaded without you ever having touched your mouse? Have you ever entered a Web site and had a little window pop open automatically while the home page was loading without having clicked on anything? These things can occur as a result of instructions being given to the browser by the page.

In this section you'll learn how to complete several tasks using the HEAD portion of the Document window in Layout mode, including how to insert and set the attributes of a <HEAD> tag, and how to change the page title.

Giving Your Page a Title

Every page that you create for your Web site should be given its own title. Do not confuse the title of the page with the filename; they are two different things. For example, you might want to create a page in your site that has information about your company. The title of the document might be "Welcome to Nicco Media," whereas the filename might be welcome.html. What you select as a title will appear in the title bar of the browser window when a user views your page (see Figure 3.7).

Figure 3.7 "Welcome to Nicco Media" is the title of the page.

TIP

Search engines such as HotBot, Excite, and AltaVista place great importance on the title of a page when indexing Web sites. We strongly suggested that you use very descriptive titles that include keywords to facilitate satisfactory search engine indexing. For example, if your site is about flea collars, you might create a page title like, "Welcome to Acme Flea Collars where your dog or cat will get rid of his fleas forever!" Notice that we used the word fleas twice, and used dog and cat, which are good keywords for this topic. For further details, please refer to Hour 24.

When you make a new page, Adobe GoLive automatically inserts the words "Welcome to Adobe GoLive 5" in the title field at the top left of the page. You must remember to change these words to something that better indicates the actual content of your page.

While in Layout mode, you can make the change on the page itself or in the Page Inspector. The syntax for the page title is written into the HEAD section of the document between the opening <title> and closing </title> tags.

To Do: Changing the Title on the Page Itself

To change the title in the title field at the top left of the Document window, complete the following steps:

  1. Click and drag the mouse to select the words in the title field (see Figure 3.8).

  2. Type your new title over the current text.

  3. Click back in the Document window.

Figure 3.8 Type your new title over the current text in the title field.

To Do: Changing the Title in the Page Inspector

You can also use the Page Inspector to alter the title. To change the title in the Page Inspector, complete the following steps:

  1. Click the small, blue Page icon at the top left of the Document window.

  2. Open the Page Inspector, if it is not already open, by selecting Window, Inspector menu.

  3. In the Page Inspector, type your title into the field called Title (see Figure 3.9).

Figure 3.9 Type the new title into the Title field in the Page Inspector.

If you have the HEAD pane of the Document window open, clicking the TITLE icon will also reveal the Page Inspector where you can change the page title in the same way. You can also alter the page title in Source and Outline modes, or in the Source Code window. For more information on these options, please refer to Hour 21.

Using GoLive HEAD Tags

Inserting tags into the HEAD pane of your document in Layout mode is a simple matter of locating the icon of the tag you desire in the Objects palette, dropping it into the HEAD pane, and then setting its attributes in the Inspector.

To Do: Adding a Tag to the HEAD Pane of Your Page

To add a tag to the HEAD pane of your page, complete the following steps:

  1. Click the triangle next to the Page icon in the upper-left corner of the Document window, which opens the HEAD section pane.

  2. Choose Window, Objects from the menu.

  3. Click the Head tab of the Objects palette (see Figure 3.10).

  4. Drag the icon of your choice from the Objects palette and drop it into the HEAD section pane.

Figure 3.10 The Head tab of the Objects palette.

If the HEAD section pane is closed, drag the icon from the Objects palette to the triangle at the top left of your Document window, which will toggle the HEAD pane open, and then drop the icon into it. After the icon is placed into the HEAD pane, you need to set its attributes in the Inspector. (For details on setting the attributes of keyword and description META tags, please refer to Hour 24.) You can find detailed descriptions of the rest of the HEAD icons and their uses in the Adobe GoLive 5 online help files.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020