The Truth About Email Marketing: It Is Not Easier to Ask for Forgiveness

Aug 13, 2008

📄 Contents

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Checks and boxes
Single opt-in
Double opt-in
Existing relationship with no opt-in
An old list
Remind them

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Truth About Email Marketing, The

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Existing relationship with no opt-in

If you have a recent existing relationship with customers or prospects, it is okay to send them a one-time message offering an opportunity to join your email list. After permission is granted, you’ll be able to email them again, but remember that an offline relationship does not give you the right to email them. So get their permission before adding your offline customers into your email database.

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Customer Service

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Other Collection and Use of Information

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Last Update: November 17, 2020

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