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Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!
Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.
Social Media Is Storytelling, So Tell Stories
Download the sample pages (includes Chapter 3 and Index)
INTRODUCTION 1
Part I: Rules for Social Media Marketers
1 RECOGNIZE THE POWER OF VISUAL PERSUASION 7
What You Need to Know 7
The Power of Visuals and Text 10
Evaluate Your Online Ability to Persuade 10
A Visual Marketing Method 13
Relationship Building 15
Scarcity 15
Banner with Story and Graphics 15
Green Attitude 16
Word of Mouth for More Social Proof 16
Liking, Belonging, and Listening to Feedback 16
Reciprocity 16
Toe in the Water 16
Social Proof 17
WIIFM 17
Authority 17
Tools to Consider 17
Ideas to Use 17
Idea Map 18
Endnotes 18
2 CREATE PERSONAS TO UNDERSTAND YOUR CUSTOMERS 19
What You Need to Know 20
Understand Your Niche 20
Speak the Language of Your Buyers 23
Use Personas to Clarify Your Target Market 24
Overcoming Obstacles 25
A Visual Marketing Method 25
Ideas to Use 29
Idea Map 30
Endnotes 30
3 SOCIAL MEDIA IS STORYTELLING, SO TELL STORIES 31
What You Need to Know 31
The Bigger Picture 32
Customers Get Swept Up 33
Why Are Business Stories Difficult to Get Right? 34
The Story Structure 35
A Visual Marketing Method 37
Capturing Existing Stories 37
Tools to Consider 39
Ideas to Use 39
Idea Map 40
Endnotes 40
4 UNDERSTAND HOW YOUR CONTENT SUPPORTS YOUR BUSINESS 41
What You Need to Know 41
How Content Fits In 42
The Power of Great Content 43
Snackable Visual Content 44
Make a Commitment 44
A Visual Marketing Method 46
Ideas to Use 49
Idea Map 49
Endnotes 49
5 TAKE BUYERS ON A J