The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition by C.K. Prahalad

 
As seen in...

Fox Business—Video
Marketing to the World's Poor
http://www.foxbusiness.com/search-results/m/27088539/marketing-to-the-world-s-poor.htm#q=C.K.+Prahalad

Investor's Business Daily—Interview
Profit From A Worldview
http://www.investors.com/NewsAndAnalysis/Article.aspx?id=509754

Forbes India—Article
CK Prahalad: Can you make profits and will the poor accept new technologies?
http://business.in.com/interview/thinkers-50/prahalad-quot;-can-you-make-profits-and-will-the-poor-accept-new-technologiesquot;/5912/1

Times Online—Article
C. K. Prahalad remains the world's most influential management thinker
http://business.timesonline.co.uk/tol/business/management/article6873407.ece

Forbes—Article
The Most Influential Business Thinkers
http://www.forbes.com/2009/10/13/influential-business-thinkers-leadership-thought-leaders-guru.html

BusinessWeek—Video
The Recession Impact: Volatility, Agility, Serving the Poor
http://www.businessweek.com/mediacenter/video/managing/140442caa3badf23d3d401995348133ffc3674b8.html

BusinessWeek—Guest Column
In Volatile Times, Agility Rules
http://www.businessweek.com/magazine/content/09_38/b4147080188223.htm

Forbes India Magazine—Interview/profile
We must see India and Bharat as one: CK Prahalad talks to Forbes India about how the concept of the bottom of the pyramid has evolved over the years
http://business.in.com/interview/boardroom/we-must-see-india-and-bharat-as-one/4312/1

Fast Company Magazine—Interview/Profile
Can C.K. Prahalad Pass the Test?
http://www.fastcompany.com/magazine/49/prahalad.html

BNET.com—Q & A with MBA “Back to B-School”
Finding Fortune at the Bottom of the Pyramid: An Interview with C.K. Prahalad
http://blogs.bnet.com/mba/?p=1132

GlobeTrade.com—Book Review
Revolutionizing How You Do Business in Developing Countries
http://borderbuster.blogspot.com/2009/09/revolutionizing-how-you-do-business-in.html