The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition by C.K. Prahalad

Bonus Case Studies

These bonus case studies further illustrate strategies for identifying and developing market opportunities and applying technology to better serve the needs and desires of customers, clients, and citizens. Please note that you will need Adobe Acrobat Reader 5 or newer to open the case study texts, and Windows Media Player 9 or newer to view the videos. For more information, please see the Technical Requirements page.

Known Problems That Need System-Wide Solutions

The EID Parry Story
Text :: Video (.wmv) | Video (.mp4)
Video produced by Kuttayan Annamalai and Sachin Rao
Running Time: 4 minutes, 12 seconds

Like ITC (see the Video Case Studies page), EID Parry provides local entrepreneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal, to support farmers with access to fertilizers and tools, education and crop disease diagnosis, and a direct market for their crops of rice and sugarcane. While the cases are similar, the EID Parry video focuses on the entrepreneur, and highlights how a single computer can change a whole village.

New Approaches to Old Problems

Innovations in Energy: E+Co's Investment in Tecnosol
Text :: Video (.wmv) | Video (.mp4)
Video produced by George Weinmann and Scott Baron
Running Time: 4 minutes, 34 seconds

By providing growth capital to local entrepreneurs, E+Co helps deliver alternative energy solutions to people around the world. In Nicaragua, where nearly fifty percent of the population is "off the grid," E+Co's investment in solar energy provider Tecnosol means people can have refrigeration, lights, running water, and jobs. The Nicaraguan government welcomes this effort, as scarce financial resources have stymied efforts to completely build out the electric grid.

Enabling Corporate Involvement—Access and Transparency

Citizen Centricity: E-Governance in Andhra Pradesh
Text :: Video (.wmv) | Video (.mp4)
Video produced by Praveen Suthrum and Jeff Phillips
Running Time: 3 minutes, 30 seconds

Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent; bribes paid to officials to facilitate transactions through a bureaucratic, paper-based system are eliminated. Citizens find it easy to pay bills and get answers, and easier to trust their government.