Julia Shalet

Julia Shalet is an experienced and successful product director, product coach & qualitative researcher. In 2005, she was named one of the Top Entrepreneurs under 40 by Harpers Bazaar for her work at a start-up where she generated $1m annual revenue from virtual goods. In 2009, she found and directed the UK's largest empty shops project at Brixton Village - which is now a regularly listed top London hotspot and received personal press coverage for the novel approach in BBC London Inside Out, The Independent, New Media Age and The Guardian. Along with these experiences, since 2005 she has also delivered hundreds of coaching sessions, workshops and research projects for businesses small to large.

All of these experiences have amalgamated and been distilled into this book which addresses those crucial first steps into a new idea.