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Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb millions of Web pages for exactly the piece of information you need is critical to your success. Stop wasting time combing through search results that aren’t what you want or need. Using Google Search will show you how to:
Download the sample pages (includes Chapter 5)
Chapter 1: Getting to Know Google Search
Welcome to the Wide, Wide World of Google
Google’s Mission
Google’s History
Google’s Revenues
Is Google a Search Company or an Advertising Company?
How Google Search Works
How a Typical Search Works
How Google Builds Its Database—and Assembles Its Index
How Google Ranks Its Results
Matching Pages to Queries
Understanding PageRank
Keeping Up to Date
Chapter 2: Searching the Web with Google
Conducting a Basic Search
Examining the Google Search Page
Using Google Instant
Are You Feeling Lucky?
Speaking Your Search
Conducting a More Refined Search
Don’t Worry About Capitalization...
But Do Worry About Word Order
“And” Is Assumed
Search for One Word or Another
Common Words Are Automatically Excluded
Always Include Stop Words
Exclude Words from the Results
Take Advantage of Automatic Word Stemming
Search for Similar Words
Search for an Exact Phrase
Use Wildcards to Search for Missing Words in an Exact Phrase
Search for Words That Don’t Appear Together
Narrow Your Search to Specific File Types
Narrow Your Search to a Specific Domain or Website
Narrow Your Search to Words in the Page’s Title
Narrow Your Search to Words in the Page’s URL
Narrow Your Search to Words in the Page’s Body Text
Narrow Your Search to Words in the Page’s Link Text
Search for a Range of Numbers
List Pages That Link to a Specific Page
List Similar Pages
Find Out More About a Specific Page
Highlight Keywords
Using the Advanced Search Page
Use the Correct Methodology
Tips for More Effective Searches
Use the Right Keywords in Your Query
Sign In for Personalized Results
Chapter 3: Understanding Google Search Results
What Google Is Trying to Accomplish
How Google Displays Its Results
Examining the Search Results Page
Elements on Search Results Pages
Understanding Universal Search Results
OneBox Results
Extending Your Search Results
Fine-Tuning Your Results with Search Tools
Setting Google Search Preferences
Display Google in a Different Language
Search in a Different Language
Search by Location
Search Safely
Enable Google Instant
Display More Results Per Page
Open a New Results Window
Block Sites from Your Results
Chapter 4: Using Google’s Special Search Features
Searching for Definitions
Searching for Facts
Searching for Weather Information
Searching for Travel Information
Searching for Numbers
Searching for Solutions
Performing Basic Calculations from the Google Search Box
Performing Advanced Calculations
Looking Up the Values of Constants
Converting Units of Measure
More Google Search Features
Chapter 5: Searching for Images
Searching for Images
Basic Searching
Searching for a Similar Image
Advanced Searching
Viewing Image Search Results
Fine-Tuning Image Search Results
Saving and Printing Images
Filtering Out Dirty Pictures
Removing Your Images from Image Search
Chapter 6: Searching for Videos
The History of Google Videos
Searching for Videos
Basic Searching
Advanced Searching
Viewing Video Search Results
Fine-Tuning Video Search Results
Chapter 7: Searching Blogs
Google's Checkered History of Social Media Search
Search Blogs with Google Blog Search
How Google Blog Search Works
Searching for Blogs and Blog Posts
Evaluating Google Blog Search Results
Using Advanced Search Operators
Subscribing to Blog Search Results
Chapter 8: Searching Online Groups and Messages
A Brief History of Google Groups
Understanding Usenet
Google Groups: Archiving Usenet Articles
Google Groups Today
Searching Google Groups
Searching for Groups
Searching Across All Groups
Using Advanced Search Operators
Participating in Google Groups
Visiting Groups and Reading Messages
Joining a Group
Posting to a Group
Chapter 9: Searching for News Articles
Getting to Know Google News
Viewing the Latest Headlines and Stories
Viewing International News
Personalizing Google News
Searching for News Articles
Searching Current Articles
Filtering News Search Results
Using Advanced News Search
Using Google’s News Archive
Searching the News Archive
Viewing News Archive Results
Signing Up for Email News Alerts
Chapter 10: Searching for Financial Information
Accessing General Financial Information
Accessing Specific Stock and Company Information
Viewing Interactive Financial Charts
Tracking Your Portfolio
Using Google's Stock Screener
Chapter 11: Searching Books and Libraries
The Story Behind Google Books
Google Books Partner Program
Google Books Library Project
Searching Google Books
Doing a Basic Book Search
Advanced Book Searching
Viewing Book Search Results
Fine-Tuning Search Results
Viewing Book Content
Reviewing Books
Purchase and Download Books
Manage Your Google Books Library
Chapter 12: Searching for Scholarly Information
How Google Scholar Works
Identifying Scholarly Content
Searching Beyond the Public Internet
Including Print-Only Content
Searching Google Scholar
Conducting a Basic Search
Using Advanced Search Operators
Using the Advanced Scholar Search Page
Viewing Google Scholar Search Results
Viewing Scholarly Results
Viewing Legal Results
How to Use Google Scholar Results
Linking to Information at Your Library
Chapter 13: Searching for Products—and Bargains
Understanding Google Product Search
How Other Price-Comparison Sites Work
How Google Product Search Works
Searching for the Lowest Prices
Basic Searching
Using Advanced Search Operators
Advanced Searching
Viewing Google’s Product Search Results
Comparing Prices
Using Google’s Merchant Reviews
Chapter 14: Signing Up for Google Alerts
Understanding Google Alerts
Signing Up for Google Alerts
Managing Your Alerts
Deleting Google Alerts
Viewing Your Google Search History
Chapter 15: Searching Google from Your Mobile Phone
Using Google Mobile
Accessing Google Mobile
Searching Google on the Go
Using Google Search on Your iPhone
Typing a Query
Speaking a Query
Image Searching
Conducting Specialized Searches
Search for More Information via Google Text Messaging
Chapter 16: Adding Google Search to Your Website
Understanding Google Custom Search
Creating a New Custom Search Engine
Adding the Search Engine to Your Website
Managing Your Custom Search Engines
Making Money from Custom Search
Chapter 17: Optimizing Your Website for Google Search
What Search Engines Look For
Keywords
HTML Tags
Inbound Links
Optimizing Your Site's Keywords
Optimizing Your Site's HTML Tags
Optimizing Your Site's Design and Organization
Optimizing Inbound Links
The Bottom Line: It’s All About Content
What Is Quality Content?
Why Does Quality Content Matter?
Crafting SEO-Friendly Content