Home > Store

Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

Register your product to gain access to bonus material or receive a coupon.

Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

Best Value Purchase

Book + eBook Bundle

  • Your Price: $39.89
  • List Price: $68.98
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

More Purchase Options

Book

  • Your Price: $27.99
  • List Price: $34.99
  • Usually ships in 24 hours.

eBook (Watermarked)

  • Your Price: $27.19
  • List Price: $33.99
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2024
  • Dimensions: 7" x 9-1/8"
  • Pages: 224
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-824457-X
  • ISBN-13: 978-0-13-824457-6

Leverage Evidence-Based Management, a scientific method, to enable organizations to achieve goals under conditions of uncertainty.

Organizations often believe in the certainty of their plans and see every deviation from the plan as a sign of failure. They view the organization as a machine for creating and executing plans instead of looking at it as a responsive organism, attentive to the changes in its environment. In a world of uncertainties, organizations need to be capable of reinventing themselves every day based on new information.

In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley use the framework developed by Scrum.org called Evidence-Based Management (EBM). EBM is an empirical approach that helps organizations use experimentation and rapid feedback to progress toward goals. This path is not always obvious or straightforward, but that is a benefit: in a complex and changing world, the path toward goals will always be uncertain. EBM helps organizations use new data to adapt their plan toward their goals.

Throughout the book, the authors present stories and experiences that illustrate how EBM can be applied to set better goals and then leverage empiricism to achieve those goals using feedback, learning, and evidence. This definitive guide will help your organization identify its true purpose, improve its ability to reach goals, and build a culture of trust, transparency, and growth.

  • Clarify goals and demonstrate value, success, and progress using agile metrics
  • Progress toward goals in uncertain and rapidly changing circumstances
  • Embrace empiricism and experimentation to find solutions for complex problems
  • Find real-world anonymized case studies on how to articulate goals and measurements in a way that fosters self-management and business agility

Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Sample Content

Online Sample Chapter

Separating the Signal from the Noise

Sample Pages

Download the sample pages (includes Chapter 5)

Table of Contents

Foreword by Ken Schwaber     xi

Foreword by Dave West      xv

Preface      xix

Introduction      xxvii

Chapter 1: Finding Purpose      1

Rediscovering Purpose      3

     Goals      4

     How Goals and Measures Influence Behaviors      7

How to Rediscover Purpose      10

Closing Satisfaction Gaps Creates Value      11

     Customer-Focused Goals Enable Autonomy and Purpose      14

Improving Strategic Goals      17

     Ask Why? to Uncover the Real Objective      17

     Refocus Internal Goals on What Customers Need to Experience      19

     Think About How You Will Measure Progress Toward Your Vision      20

What to Watch For      21

Moving Forward      22

Chapter 2: Using Empiricism to Progress Toward Goals      23

Understanding Value      25

Progressing Toward Goals in a Series of Small Steps      27

     Taking Small Steps Toward Goals      29

Steering Toward Goals      32

     Adapting Goals      34

     Adapting Tactics      36

The Real Purpose of Goals Is to Foster Conversations      36

Losing the Plot and Finding It Again      37

What to Watch For      38

Moving Forward      39

Chapter 3: Becoming (More) Effective      41

Value Is Essential, but Frequency Matters Too      42

     It Is Not Delivery Speed That Is Important; It Is Feedback Speed      44

     While Focusing on Speed, Do Not Lose Sight of Value      45

Speed Is Not Enough; Teams Must Also Be Effective      46

Too Many Things at Once      48

Where Should Teams Start?      50

Beware the Efficiency Trap      51

Balancing Speed and Effectiveness      52

Cutting Corners: Sometimes Necessary, Sometimes Fatal      53

What to Watch For      55

Moving Forward      56

Chapter 4: Managing and Overcoming Expectations      59

People Who Largely Seek to Validate Expectations Are Often Disappointed      60

Transforming Bad News into Just News     61

     Letting Go of Expectations      64

     Expectations Can Be Stubbornly Held      65

Replacing Meeting Expectations with Seeking Goals      68

Stakeholders and Transparency      69

How to Define and Categorize Stakeholders      70

Escaping the Echo Chamber      73

Diverse Perspectives Counter Groupthink      76

What to Watch For      77

Moving Forward      78

Chapter 5: Separating the Signal from the Noise      81

Identifying Signals      82

Interpreting Evidence from Signals      84

Dampening the Noise      85

Bias Creates Noise      88

The Customer Is Not Always Right      90

Objectifying Narratives      92

Getting Unstuck      94

Making Decisions      96

What to Watch For      97

Moving Forward      98

Chapter 6: Applying EBM at the Product Level      99

Mind the (Satisfaction) Gap      100

When You Find Yourself in a Hole, Stop Digging      101

Not All Ideas Are Valuable      103

Replacing False Certainty with Experimentation      104

     Using Strategic Goal Mapping to Form Experiments      106

     Products Are Vehicles for Running Experiments About Value      108

Sometimes Teams Lose the Thread and Need a Reminder      110

Running Experiments and Measuring Results      111

     Inspecting Results and Adapting Next Steps      114

Customer Experience Is Not Always About More Features      117

Sometimes You Must Say No      120

What to Watch For      121

Moving Forward      122

Chapter 7: Applying EBM at the Portfolio Level      123

Maximizing Output Does Not Maximize Value      124

     The Problems Start with Misfocused Goals      126

     Revenue and Profit Are Important, But They Are Poor Goals      127

Reconnecting Investments with Customer Outcomes      128

     You Can't Have It All at Once      129

     How to Measure Outcomes      130

     You Do Not Know What You Do Not Know      131

How to Choose Between Bets      132

     Make Small Bets      133

     Kill Bad Ideas as Quickly as Possible      135

     Propose Experiments      138

     Evaluate Proposals      139

     Make Sure All the Cards Are on the Table      140

     Keep Teams Intact, and Bring Them Work      140

     Separating Budgeting from Funding      141

     Run Experiments      141

     Evaluate Progress Toward Goals      141

What to Watch For      144

Moving Forward      145

Chapter 8: Applying EBM at the Organizational Level      147

Why Change Efforts Fail      148

To Initiate Change, Give People a Why      149

Assess Where the Organization Is Today      150

     Empowerment Takes Trust, Transparency, and Time      152

     Benefits of Empowering Teams      153

     Measuring Empowerment      154

     Growing Empowerment      155

Inverting the Organization to Support Empowerment      156

     Reducing Context Switching      157

     Growing Self-Sufficient Teams      158

     Aligning Supporting Departments      160

Setting and Adapting Goals      163

     Most Goals Canand ShouldChange      163

What to Watch For      164

Moving Forward      165

Index      167

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020