HAPPY BOOKSGIVING
Use code BOOKSGIVING during checkout to save 40%-55% on books and eBooks. Shop now.
Register your product to gain access to bonus material or receive a coupon.
What search engine optimization (SEO) is, how it works and how it can be implemented to increase profits!
This book will explain the major difference for corporate Web sites -- how the most successful distinguish themselves from others by scale--the number of pages, the number of people, the number of different systems that work together. This book contains numerous techniques to cope with this scale:
A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686
Including Social Media in Your Online Marketing Strategy
Is Google Missing Your Web Site?
Search Engine Bias and the Demise of Search Engine Utopianism
Utilizing and Optimizing for Shopping Comparison Engines
Why Search Marketing Is Important
Preface.
Acknowledgments.
I. THE BASICS OF SEARCH MARKETING.
1. Why Search Marketing Is Important and Difficult.
2. How Search Engines Work.
3. How Search Marketing Works.
4. How Searchers Work.
II. DEVELOP YOUR SEARCH MARKETING PROGRAM.
5. Identify Your Web Site’s Goals.
6. Measure Your Web Site’s Success.
7. Measure Your Search Marketing Success.
8. Define Your Search Marketing Strategy.
9. Sell Your Search Marketing Proposal.
III. EXECUTE YOUR SEARCH MARKETING PROGRAM.
10. Get Your Site Indexed.
11. Choose Your Target Keywords.
12. Optimize Your Content.
13. Attract Links to Your Site.
14. Optimize Your Paid Search Program.
15. Make Search Marketing Operational.
16. What’s Next?
Glossary.
Index.