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Sams Teach Yourself Google Places in 10 Minutes
Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
10 minutes is all you need to learn how to…
Register your book at informit.com/register for convenient access to updates and corrections as they become available.
Introduction 1
1 Introducing Google Places 7
Why Google Places? 7
Looking at a Google Places Page 11
Google Places, You, and the Competition 18
Summary 21
2 Editing Your Google Places Pages 23
Where Is Google Places? 23
Getting to Google Places Pages 26
Google Search and Google Places 28
Google Maps Search and Google Places 32
Editing Your Google Places Page 35
Summary 39
3 Using Google Places 41
Taking the Customer’s Point of View 41
The Role of the Website 43
Using Reviews 45
Getting Directions 46
Seeing Service Areas 48
Summary 49
4 Signing Up for a Google Account 51
How to Get a Google Account for Your Business 51
Choosing Your Gmail Login Name 54
Signing Up for Your Gmail Account 55
Using Google Services 58
Summary 60
5 Claiming Your Google Places Page 61
Finding (or Not Finding) Your Page 61
Deciding What to Add First 62
Bringing Up Your Business Listing 64
Adding or Editing Basic Information 65
Adding In-Depth Information to Your Listing 70
Verifying Your Listing 76
Summary 78
6 Improving Your Google Places Page 79
Adding New Features to Your Listing 79
Google Places Policies 85
Summary 89
7 Adding Photos 91
Adding Photos to Your Places Page 91
Taking Good Photos 93
Following the Rules 96
Adding a Picture from Your Computer 97
Adding a Picture from Picasa Web Albums 99
Removing a Photo from Your Page 101
Summary 101
8 Adding Videos 103
Adding Videos to Your Places Page 103
Making Good Video Clips 106
Video-Hosting Options 108
Following the Rules 111
Adding a Video from YouTube 112
Removing a Video from Your Page 114
Summary 115
9 Adding Coupons 117
Building Your Business with Coupons 117
Getting Clicks 119
Creating a Coupon 122
Checking Coupon Guidelines 128
Summary 129
10 Posting Real-Time Updates 131
Using Real-Time Updates 131
Posting and Deleting Real-Time Updates 139
Entering and Shortening URLs 142
Using Real-Time Updates with Twitter 143
Summary 145
11 Advertising with Tags and AdWords 147
The Value of Advertising 147
Using Different Types of Tags 150
Signing Up for Tags 152
Using AdWords to Increase Business 154
Summary 157
12 Using the Dashboard 159
Tracking Your Google Places Dashboard Results 159
Using Your Dashboard 162
Tracking Your Results 166
Summary 168
13 Using QR Codes and Getting Better Reviews 169
Understanding QR Codes 169
Using QR Codes 171
Making Reviews Work for You 173
Leaving Reviews 176
Responding to Reviews on Your Places Page 177
Summary 179
14 Improving Search Engine Results 181
Becoming a Google Favorite Place 181
Understanding Search Engine Results 183
Improving Search Engine Results 185
Creating a Basic Website with a Provider 187
Summary 189
Appendix A Places Categories 191
TOC, 9780672335358, 10/6/2010