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Sams Teach Yourself Google AdWords in 10 Minutes
- By Bud E. Smith
- Published Jan 13, 2011 by Sams. Part of the Sams Teach Yourself -- Minutes series.
Book
- Sorry, this book is no longer in print.
Description
- Copyright 2011
- Edition: 1st
- Book
- ISBN-10: 0-672-33545-X
- ISBN-13: 978-0-672-33545-7
Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English definitions explain new terms
10 minutes is all you need to learn how to…
- Identify goals, target markets, and demographics
- Create your AdWords account and publish your first test ads
- Write great ads and continually improve your copy
- Schedule ads for the right times of day, days of the week, holidays, and seasons
- Master AdWords’ tools for managing accounts, bids, keywords, and ads
- Choose, fine-tune, and optimize keywords
- Use AdWords to complement organic search engine optimization (SEO) campaigns
- Use geotargeting and other advanced techniques
- Profit from AdWords’ suggestions–and know when to ignore them
- Utilize AdWords reporting to improve your ads’ profitability
- Control spending, manage cash flow, and reduce costs without impacting results
- Troubleshoot your AdWords campaigns
Sample Content
Online Sample Chapter
Creating Your First AdWords Campaign
Table of Contents
Introduction 1
About This Book 3
Who This Book Is For 4
What Do I Need to Use This Book? 5
Conventions Used in This Book 5
Screen Captures 6
1 Getting More Business with AdWords 7
Identifying AdWords Ads 7
How AdWords Works for Users 12
How AdWords Works for Sellers 13
Finer Points of AdWords for Sellers 15
Search Engine Optimization and AdWords 18
Summary 20
2 Creating an AdWords Account 21
Using a Google Account 21
Creating a Business Google Account 24
Signing Up for Your Gmail and Google Account 27
Signing Up for Your AdWords Account 30
Summary 35
3 Creating Your First AdWords Campaign 37
Getting Started Fast 37
Choosing Campaign Settings 39
Creating an Ad and Keywords 44
Setting Up Billing 48
Summary 52
4 Identifying Your Target Markets for AdWords 53
Starting with a Success 53
How Do You Make Money? 55
How Do Customers Buy from You? 58
Identifying Your Type of Business 60
Choosing an Initial Campaign 61
Summary 64
5 Setting Up a New Campaign 65
Starting with Your Campaign Type 65
Choosing Networks and Devices 70
Setting the Campaign Type and Related Options 73
Summary 76
6 Deciding Where to Show Your Ads 77
Understanding Why Geo-Targeting Works 77
Using AdWords for Geo-Targeting 81
Using AdWords for Language Targeting 88
Summary 90
7 Setting Your Bidding, Budget, and Delivery Options 91
Understanding Keyword Bids and Winning Ads 91
Using Basic Bidding Options 94
Using Advanced Bidding Options 97
Setting a Daily Budget (Versus Monthly Spending) 99
Setting Position Preference and Delivery Method 100
Setting Options for Bidding, Budget, and Delivery 102
Summary 104
8 Adding Extensions 105
Understanding Ad Extensions 105
Using the Location Extension 108
Using the Product Extension 109
Using Ad Sitelinks 111
Using Phone Extensions 113
Setting Ad Extensions 115
Summary 117
9 Using Advanced Settings 119
Using the Schedule Advanced Setting 119
Using the Ad Delivery Advanced Setting 122
Using the Demographic Bidding Advanced Setting 123
Setting Advanced Settings 125
Summary 127
10 Writing Great Ads 129
Understanding What Ads Do 129
Writing a Great Ad 131
Writing an Ad for a Course 132
Writing an Ad for Online Book Sales 135
Choosing Different Types of Ads 137
Image Ads 137
Display Ads 139
WAP Mobile Ads 140
Creating a Text Ad 140
Summary 142
11 Finding Your Keywords 143
Tying Keywords to What You Sell 143
Using Different Types of Keywords 146
Keywords and Ad Text 148
Entering Keywords and Key Phrases 149
Summary 152
12 Choosing Placements and Bids 153
Choosing Placements 153
Entering Default Bids 157
Summary 160
13 Managing Your Ad Group 161
Understanding the Ad Group Screen 161
Monitoring and Changing Your Account 164
Analyzing Keyword Success 169
Summary 174
14 Updating Your Campaign 175
Creating and Understanding Reports 175
Setting the Date Range for Reporting 176
Specifying Keywords, Segments, and Filters 178
Specifying Graph Options 180
Managing Ads and Alerts 182
Summary 184
15 Using Opportunities and Improving Landing Pages 185
Taking Advantage of AdWords’ Opportunities 185
Improving Your Landing Pages 189
Summary 194
16 Using Additional Reports and Tools 195
Using Additional Reports 195
Checking Your Account’s Change History 196
Using Google Tools 203
Summary 204
Index 205