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Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.
10 minutes is all you need to learn how to…
Sams Teach Yourself Facebook for Business in 10 Minutes: Expanding and Promoting Your Fan Page
Download the sample pages (includes Chapter 9 and Index)
Introduction 1
About This Book 3
Who This Book Is For 4
What Do I Need to Use This Book? 5
Conventions Used in This Book 6
Screen Captures 6
1 Introducing Facebook for Business 9
Why Facebook Is So Popular 9
Why Your Business Should Be on Facebook 12
Comparing Personal and Business Facebook Pages 16
Your Personal Facebook Page 16
Examining a Facebook Fan Page for Business 19
Understanding How a Big Business Uses Facebook 22
Summary 23
2 Setting Up a Business-Friendly Profile Page 25
What Makes a Personal Page Business-Friendly? 25
Creating a Business-Only “Personal” Page 27
Signing Up for Facebook 28
Finding Friends 30
Editing Your Profile 31
Changing Privacy Settings 34
Sharing Your Status 39
Summary 42
3 Finding and Installing Apps 43
Choosing Apps for Business and Pleasure 43
Looking for Facebook Apps 45
Summary 52
4 Choosing Your Facebook Business Strategy 53
Leading with Facebook First 53
Examining Facebook Business Features 56
Your Fan Page 56
Your Places Page 58
Facebook Deals 59
Facebook Ads 61
Checking In to a Place 62
Pulling It All Together 66
Summary 69
5 Planning Your Fan Page 71
Anatomy of a Facebook Page 71
Planning Your Fan Page 73
Typical Website Tabs 74
Freeform Pages Using FBML 76
Photos and Video 77
Events, Reviews, and Discussion Boards 81
Summary 83
6 Creating Your Fan Page 85