Features
Students will learn to:
- Recognise how their words and actions impact others.
- Fine-tune their listening so they really hear what the other gender is saying.
- Make convincing arguments to the other gender, in terms they understand.
- Sell more effectively to women.
- Coach and mentor the other gender more effectively.
- Get better results from mixed teams, and have more fun working together.
- Copyright 2016
- Dimensions: 6" x 9"
- Pages: 208
- Edition: 3rd
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EPUB (Watermarked)
- ISBN-10: 0-13-451362-2
- ISBN-13: 978-0-13-451362-1
Barbara Annis, the world's leading corporate gender specialist, believes that men and women don't understand each other because they don't appreciate the different ways men and women relate, communicate, problem-solve, and make decisions. In this original, solutions-based book, Annis explains exactly where we differ and how to improve the way we communicate with one another. Learn of cutting-edge, scientific research into the different neurological frameworks and functions of the male and female brains and how these innate biological differences determine how we: View the world; Solve problems; Make decisions; Prioritize; Manage emotions; Deal with stress; Work in teams; and Lead.
Table of Contents
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Introduction
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Chapter 1 — It’s Time to Change the Water We Swim In
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Chapter 2 — How Gender Intelligent Are You?
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Chapter 3 — The Science of Gender Difference
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Chapter 4 — Attention Women: How Men See You–and How They Feel About It
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Chapter 5 — The Word to Men: “Attention Must Be Paid” to Your Women Colleauges
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Chapter 6 — Same Words, Different Language
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Chapter 7 — Perception as Filter: Why Men and Women Live in Different Realities
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Chapter 8 — Assumptions and Blind Spots
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Chapter 9 — Understanding Out Strengths
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Chapter 10 — Resolving Gender Conflicts
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Afterword
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Further Reading