Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage
- By Don McGreal, Ralph Jocham
- Published Jun 4, 2018 by Addison-Wesley Professional. Part of the The Professional Scrum Series series.
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Description
- Copyright 2018
- Dimensions: 7" x 9-1/8"
- Pages: 384
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-468664-0
- ISBN-13: 978-0-13-468664-6
The Professional Product Owner’s Guide to Maximizing Value with Scrum
“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”
—Ken Schwaber, Chairman & Founder, Scrum.org
The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.
Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.
McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.
- Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value
- Fill the “product management vacuum” by bringing empowerment and entrepreneurship to the Product Owner’s role
- Align everyone behind a shared model of how to create, deliver, and capture value
- Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk
- Effectively apply Scrum’s Product Owner role, artifacts, and events
- Populate and manage Product Backlogs, and use just-in-time specifications
- Plan and manage releases, improve transparency, and reduce technical debt
- Scale your product, not your Scrum
- Use Scrum to inject autonomy, mastery, and purpose into your product team’s work
Sample Content
Table of Contents
Foreword xiii
Introduction xv
Acknowledgments xxi
About the Authors xxiii
Part I: Strategy 1
Chapter 1: Agile Product Management 3
Quiz 3
Product Mindset versus Project Mindset 4
What Is Product Management? 7
The Product Management Vacuum and the Three Vs 9
Product Management and Scrum 15
The Product Owner 18
Defining a Product 22
Quiz Review 31
Chapter 2: Vision 33
Quiz 33
Business Modeling 35
Product Vision 40
Technical Strategy 51
Quiz Review 53
Chapter 3: Value 55
Quiz 55
Value Defined 56
Delivering Value 57
Value Metrics 60
Evidence-Based Management 65
Tracking Metrics 83
Where Your Money Goes 85
Negative Value 86
Value Neutrality 89
Quiz Review 92
Chapter 4: Validation 93
Quiz 93
Stakeholder Feedback 95
Marketplace Feedback 97
Pivot or Persevere 104
Quiz Review 108
Part II: Scrum 109
Chapter 5: Empiricism 111
Quiz 111
It’s a Complex Problem 111
Certainty Quiz 115
Visualizing Complexity 116
Cynefin 118
Types of Complexity 126
Managing Risk 126
Quiz Review 133
Chapter 6: Scrum 135
Quiz 135
Why a Framework? 136
The Pillars of Scrum 139
Scrum Roles 141
Scrum Artifacts 154
Scrum Events 164
Iterative and Incremental 184
Agile Manifesto for Software Development 186
Quiz Review 188
Part III: Tactics 189
Chapter 7: Product Backlog Management 191
Quiz 191
What Is a Requirement? 192
Product Backlog Ordering 209
“Done” 215
“Ready” Is a Mindset 224
Story Mapping 232
Impact Mapping 236
Success Criteria 239
Specification by Example 241
Quiz Review 248
Chapter 8: Release Management 249
Quiz 249
Reasons to Release 250
Release Strategy 251
Estimation and Velocity 259
Scaling Products 267
Reporting 273
Budgeting 289
Governance and Compliance 294
Kickoff 300
Quality 304
Quiz Review 313
Chapter 9: The Professional Product Owner 315
Understanding Product Owner Success 316
Skills and Traits 318
Measuring Success 321
Index 323