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Internet Commerce Metrics and Models in the New Era of Accountability

Book

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Description

  • Copyright 2002
  • Dimensions: K
  • Pages: 416
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-028186-7
  • ISBN-13: 978-0-13-028186-9

  • Build profitable, sustainable Internet business models
  • Project the impact of your next key decision
  • Evaluate where you stand, where to go next-and how to get there
  • Analyze content development, markets, pricing, and customer acquisition
  • Create infrastructures that add value more effectively

Internet Commerce Metrics and Models in the New Era of Accountability delivers today's best practices for e-business investment and management decision-making, based on real-world case studies and advanced analysis techniques. It gives e-commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models-and desperately needed metrics for evaluating them.

The authors introduce an exclusive five-stack e-business model, encompassing platform, content, community, commerce, and the "services" that add value to them. Using this framework, they construct a complete e-commerce business model, analyzing the economic impact of key choices, and introducing new ways to project the consequences of your decisions. Coverage includes:

  • Content development models
  • Community/market models
  • Pricing models
  • Customer acquisition models
  • Infrastructure models: providing high-value services that support every e-business function

Whether you're an entrepreneur, manager, investor, or consultant, this book's breakthrough framework and analytical techniques will add value to every e-business decision you make.

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