The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!

Blogger-create your own personal blog

Gmail-Google’s web-based email service

Google Web Search-the most popular search on the Internet

Google AdSense-put profit-making ads on their own website

Google AdWords-buy keyword advertising on the Google site

Google Product Search-find hot deals without ever leaving your office chair

Google Book Search-search the full text of selected books

Google Calendar-a web-based scheduling and public calendar service

Google Checkout-pay for your Web goodies and collect payments from people who buy from you

Google Desktop-search documents and emails on your PC’s hard drive

Google Directory-the best sites on the Web, picked by Google’s editors

Google Docs & Spreadsheets-create and share web-based word processing and spreadsheet documents

Google Earth-a fun way to view 3D maps of any location on Earth

YouTube-view and share videos over the Web

Google Groups-a collection of user-created message forums

Google Image Search-search the web for pictures

Google Maps-maps, satellite images, and driving directions for any location

GOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.

• Use Google to search for news headlines, scholarly articles, and the best prices on the Web

• Read and respond to blog postings and create your own blogs with Blogger

• View the latest viral videos with YouTube

• Create maps and driving directions with Google Maps

• Use Google’s free web-based email service Gmail

• Create your own custom Google Maps mashups–and put customized Google search on your own website

Michael Miller has written more than 75 nonfiction how-to books, including Que’s

Absolute Beginner’s Guide to Computer Basics, Tricks of the eBay Masters, and iPodpedia: The Ultimate iPod and iTunes Resource.

Category Internet
Covers Google
User Level Intermediate to Advanced



Extras

Getting Your Site Ready for Google’s Universal Search

Use Google as Your Gateway to the Mobile Internet

Using Your Gmail Account as a Virtual Drive



Sample Content

Online Sample Chapter

Saving Your Searches with Google Notebook

Downloadable Sample Chapter

Download Chapter 12: Saving Your Searches with Google Notebook

Introduction........................................................................................ 1

What’s in This Book............................................................... 2

Who Can Use This Book........................................................ 4

How to Use This Book........................................................... 4

There’s More Online…........................................................... 5

Get Ready to Google!............................................................. 6

Part I: Basic Searches

1 Inside Google................................................................................. 9

Getting to Know Google, Inc.................................................. 10

Google’s Mission.......................................................... 10

Google’s History........................................................... 11

Google’s Revenues....................................................... 14

Is Google a Search Company or an Advertising Company? 15

Life at the Googleplex................................................... 16

How Google Works.............................................................. 17

How a Typical Search Works........................................ 18

How Google Builds Its Database–And Assembles Its Index 19

How Google Ranks Its Results...................................... 20

The Bottom Line................................................................... 22

2 Searching the Web........................................................................ 23

Conducting a Basic Search.................................................... 23

Navigating Google’s Home Page................................... 24

Entering Your Query..................................................... 24

Feeling Lucky?............................................................. 25

How Google Displays Its Results................................... 25

Universal Search Results............................................... 27

Omitted Results............................................................ 28

Extending Your Search................................................. 28

Conducting a More Refined Search........................................ 29

Don’t Worry About Capitalization….............................. 30

… But Do Worry About Word Order............................. 30

”And” Is Assumed....................................................... 32

Search for One or Another Word................................... 33

Common Words Are Automatically Excluded................. 33

Always Include Stop Words.......................................... 34

Exclude Words from Results......................................... 34

Take Advantage of Automatic Word Stemming.............. 34

Search for Similar Words.............................................. 35

Search for an Exact Phrase........................................... 35

Use Wildcards to Search for Missing Words in an Exact Phrase 36

Search for Words That Don’t Appear Together.............. 36

Narrow Your Search to Specific File Types.................... 37

Narrow Your Search to a Specific Domain or Website.... 38

Narrow Your Search to Words in the Page’s Title.......... 39

Narrow Your Search to Words in the Page’s URL......... 39

Narrow Your Search to Words in the Page’s Body Text. 40

Narrow Your Search to Words in the Page’s Link Text.. 40

Search for a Range of Numbers.................................... 41

Travel Way Back in Time for Your Search.................... 41

List Pages That Link to a Specific Page......................... 42

List Similar Pages......................................................... 42

Find Out More About a Specific Page............................ 43

Highlight Keywords...................................................... 43

Using the Advanced Search Page.......................................... 44

Narrowing Your Search Results with URL Parameters........... 46

Understanding Google’s URLs...................................... 46

Displaying the Most Recent Results............................... 47

Displaying More (or Fewer) Results............................... 48

Restricting Results to a Specific Filetype........................ 48

Other Ways to Query Google................................................ 48

Tips for More Effective Searches.......................................... 51

Use the Correct Methodology........................................ 51

Use the Right Keywords in Your Query......................... 51

Save Your Results........................................................ 53

The Bottom Line................................................................... 53

3 Searching the Google Directory..................................................... 55

What the Google Directory Is–And What It Isn’t.................. 56

Why a Directory Isn’t a Search Engine, and Vice Versa. 56

How the Google Directory Is Assembled........................ 58

Why You’d Want to Use the Google Directory Instead of Google’s Web Search 60

Navigating the Google Directory............................................ 61

Searching Directory Listings.......................................... 61

Browsing Directory Categories...................................... 62

Searching Within a Category......................................... 64

The Bottom Line................................................................... 66

Part II: Specialized Searches

4 Searching for People and Phone Numbers...................................... 69

Searching for People by Name.............................................. 69

Searching for People by Phone Number................................. 74

Searching for Personal Information–And Home Pages.......... 74

Googling Yourself................................................................. 75

The Bottom Line................................................................... 77

5 Searching for Financial Information................................................ 79

Searching via the Standard Search Box.................................. 79

Using Google Finance........................................................... 80

Accessing General Financial Information........................ 81

Accessing Specific Stock and Company Information....... 83

Viewing Interactive Financial Charts.............................. 87

Tracking Your Portfolio................................................. 88

Discussing Finances in Google Finance Groups....................... 90

Finding Google Finance Discussions............................... 90

Reading and Rating Messages....................................... 91

Creating a Google Finance Profile.................................. 91

Replying to Messages................................................... 93

Starting a New Discussion............................................. 93

The Bottom Line................................................................... 95

6 Searching Blogs and Blog Postings................................................. 97

How Google Blog Search Works........................................... 98

How to List Your Blog with Google Blog Search.................... 99

Searching for Blogs–And Blog Posts.................................... 99

Two Ways to Search................................................... 100

Evaluating Blog Search Results.................................... 100

Fine-Tuning Your Blog Search Query................................... 101

Using Advanced Search Operators.............................. 102

Using the Advanced Search Page................................ 102

Subscribing to Blog Search Results....................................... 104

The Bottom Line................................................................. 104

7 Searching for Scholarly Information.............................................. 105

How Google Scholar Works................................................. 106

Identifying Scholarly Content....................................... 107

Searching Beyond the Public Internet........................... 107

Including Print-Only Content........................................ 108

Understanding Google Scholar Search Results...................... 109

Different Types of Results........................................... 109

Listing Information...................................................... 111

How to Use Google Scholar Results............................. 111

Searching Google Scholar.................................................... 112

Conducting a Basic Search.......................................... 112

Using Advanced Search Operators.............................. 112

Using the Advanced Scholar Search Page.................... 113

Linking to Information at Your Library................................. 114

Expanding Google Scholar................................................... 115

Add Google Scholar to Your Website........................... 116

Google Scholar for Libraries........................................ 117

Google Scholar for Publishers...................................... 118

The Bottom Line................................................................. 118

8 Searching for Specialty Information.............................................. 119

Using Google’s University Search........................................ 120

Using Google’s Special Technology Searches....................... 122

Using Google Patent Search................................................ 123

Using Google U.S. Government Search................................ 125

The Bottom Line................................................................. 126

9 Searching for Words and Definitions............................................ 127

Using a “What Is” Search................................................... 127

Using the Google Glossary................................................... 129

Finding Similar Words with Google Sets................................ 131

The Bottom Line................................................................. 133

10 Searching for Other Special Information....................................... 135

Searching for Facts............................................................. 136

Searching for Weather Information...................................... 137

Searching for Travel Information.......................................... 137

Viewing Airport Conditions.......................................... 137

Tracking Flight Status.................................................. 138

Searching for Numbers........................................................ 139

Searching for Movies.......................................................... 140

Searching for Music............................................................ 142

The Bottom Line................................................................. 144

Part III: Additional Search Features

11 Customizing Google..................................................................... 147

Setting Google Search Preferences...................................... 147

Display Google in a Different Language....................... 148

Search in a Different Language................................... 149

Search Safely............................................................. 149

Display More Results Per Page................................... 149

Open a New Results Window...................................... 150

Making Google Your Home Page......................................... 150

The Bottom Line................................................................. 151

12 Saving Your Searches with Google Notebook............................... 153

Getting to Know Google Notebook....................................... 154

Adding Notebook Content.................................................... 155

Creating a New Notebook........................................... 155

Adding a New Section................................................. 155

Adding a New Note.................................................... 156

Clipping Content from Web Pages........................................ 157

Installing the Browser Extension.................................. 157

Adding a Web Page as a Note..................................... 157

Clipping Content from a Web Page.............................. 158

Managing Notebook Content................................................ 158

Managing Notebooks................................................... 158

Managing Notebook Sections....................................... 159

Managing Notes.......................................................... 159

Sharing Notes..................................................................... 159

The Bottom Line................................................................. 161

13 Making Google Safe for Kids....................................................... 163

How SafeSearch Filtering Works......................................... 164

Enabling the SafeSearch Filter............................................. 164

SafeSearch Filtering from the Preferences Page........... 165

SafeSearch Filtering from the Advanced Search Page... 165

SafeSearch Filtering from the Standard Search Box...... 165

SafeSearch Filtering by Editing the Search Results URL 166

When Not to Use SafeSearch.............................................. 166

The Bottom Line................................................................. 168

14 Using Google in Other Languages................................................ 169

Searching for Language- and Country-Specific Pages........... 169

Changing Your Default Language Search..................... 170

Conducting a Language-Specific Search....................... 170

Conducting a Country-Specific Search ........................ 171

Displaying Google in Another Language............................... 172

Using Country-Specific Google Sites.................................... 174

Translating Text and Web Pages from One Language to
Another.................................................................................. 176

Languages Translated................................................. 177

Translating Text Passages........................................... 178

Translating Web Pages................................................ 179

Translating from Google’s Search Results..................... 180

Translating Web Pages from the Google Toolbar........... 180

Translating Words from the Google Toolbar.................. 181

The Bottom Line................................................................. 182

15 Using Google as a Calculator and Converter................................. 183

Performing Basic Calculations from the Google Search Box.. 183

Performing Advanced Calculations....................................... 186

Looking Up the Values of Constants.................................... 187

Converting Units of Measure............................................... 190

An Easier Way to Calculate................................................. 196

The Bottom Line................................................................. 198

16 Keeping Updated with Google Alerts............................................ 199

Different Kinds of Alerts..................................................... 199

Signing Up for Alerts........................................................... 201

Customizing and Editing Your Alerts.................................... 202

Deleting Google Alerts........................................................ 203

The Bottom Line................................................................. 203

Part IV: Shopping and Product Searches

17 Searching for Bargains with Google Product Search...................... 207

Google Product Search: It’s Different from Other Price Comparison Sites 208

How Most Price Comparison Sites Work...................... 208

How Google Product Search Works............................. 208

Searching for the Lowest Prices.......................................... 209

Basic Searching.......................................................... 209

Understanding Google’s Product Search Results........... 210

Advanced Searching................................................... 212

Using Advanced Search Operators.............................. 214

Using Google’s Merchant Reviews...................................... 214

Creating Your Own Google Shopping List............................. 217

Adding an Item to Your Shopping List.......................... 217

Viewing and Managing Your Shopping List................... 218

Creating a Wish List.................................................... 219

Shopping Online with Google Catalogs.................................. 219

Searching for Specific Catalogs.................................... 220

Browsing by Product Category.................................... 220

Viewing Catalogs Online............................................. 220

The Bottom Line................................................................. 222

18 Buying and Selling–Online and Locally–with Google Base.......... 223

Understanding Google Base................................................. 224

What’s Not Permitted on Google Base................................. 225

Shopping for Items on Google Base...................................... 226

Selling Items on Google Base............................................... 229

Uploading Bulk Items.......................................................... 233

Creating and Submitting a Bulk Upload File................... 233

Using Google Base to Submit Store Inventory to Google Product Search 233

Using Google Base to Submit Business Location Data to Google Maps 233

The Bottom Line................................................................. 235

19 Paying and Collecting Payments with Google Checkout................. 237

Buying and Selling Electronically: How Online Payment Services Work 238

Tracking a Typical Transaction............................................ 238

Getting to Know Google Checkout....................................... 242

Buying Items with Google Checkout..................................... 243

Creating a Google Account.......................................... 243

Using Google Checkout to Make a Purchase................ 244

Reviewing Your Google Checkout Purchases–and Managing Your Account 246

Selling Items with Google Checkout...................................... 246

Setting Up a Google Checkout Account........................ 247

Paying for Google Checkout........................................ 248

Integrating Google Checkout with Google AdWords...... 248

Evaluating Google Checkout’s Payment Services.......... 248

Adding a Google Checkout Buy Now Button to Your Website 250

Collecting Google Checkout Payments.......................... 251

Withdrawing Google Checkout Funds........................... 251

Google Checkout’s Seller Protection Policy................... 252

The Bottom Line................................................................. 252

Part V: Maps and Directions

20 Using Google Maps..................................................................... 255

Introducing Google Maps..................................................... 256

Searching for Maps............................................................. 256

Searching by Address.................................................. 256

Searching by Landmark............................................... 258

Displaying Google Maps by Entering a URL................. 260

Displaying Street Maps from a Google Web Search...... 261

Navigating a Google Map.................................................... 262

Displaying Satellite Images.................................................. 265

The View from Above................................................ 265

Displaying Hybrid Satellite Maps.................................. 267

Displaying Street View Photos..................................... 268

Viewing Live Traffic Conditions........................................... 270

Sharing Maps...................................................................... 271

Linking to a Specific Map............................................ 272

Emailing a Map........................................................... 272

Printing a Map............................................................ 272

Displaying Driving Directions............................................... 273

Generating Turn-by-Turn Directions............................. 273

Generating Multiple-Stop Directions............................. 274

Following Directions.................................................... 275

Getting Back Home Again........................................... 275

Printing Your Directions.............................................. 277

Saving Locations................................................................. 278

Setting Your Default Location...................................... 278

Viewing Other Saved Locations................................... 279

Finding Nearby Businesses.................................................. 279

Searching for Businesses............................................. 280

Viewing Local Businesses........................................... 280

Adding Your Business to Google Maps......................... 282

The Bottom Line................................................................. 283

21 Using and Creating Google Map Mashups.................................... 285

Creating Simple Mashups with My Maps.............................. 286

Creating a Custom Map............................................... 286

Sharing Your My Maps Mashups................................. 290

Creating More Sophisticated Mashups with Third-Party Tools 290

Creating Complex Mashups with the Google Maps API......... 292

Using the Google Maps API........................................ 292

Creating a Basic Map.................................................. 292

Adding Map Controls.................................................. 294

Adding an Info Balloon................................................ 295

Creating an Animated Map.......................................... 296

Adding a Marker to Your Map..................................... 296

Adding Multiple Markers from Your Own Database..... 297

And Even More…...................................................... 297

Finding Google Map Mashups on the Web............................ 298

The Bottom Line................................................................. 304

22 Using Google Earth..................................................................... 305

Which Version Is for You?.................................................. 306

Introducing Google Earth..................................................... 306

Navigating Google Earth...................................................... 307

Navigating with the Onscreen Navigation Controls................ 308

Navigating with the Mouse.................................................. 309

Pan and Zoom Navigation Mode.......................................... 309

Flight Control Navigation Mode............................................ 310

Click-and-Zoom Navigation Mode........................................ 310

Navigating with the Keyboard.............................................. 310

Taking a Quick Tour of Google Earth................................... 311

Making Google Earth More Three-Dimensional..................... 315

Configuring View Options.................................................... 319

Setting View Preferences.................................................... 319

Using Full-Screen Mode...................................................... 320

Displaying a Latitude/Longitude Grid.................................... 320

Displaying the Overview Map.............................................. 321

Saving and Printing a View.................................................. 322

Searching for Locations to View.......................................... 322

Displaying Driving Directions............................................... 324

Getting Directions............................................................... 324

Touring Your Route............................................................ 325

Printing and Saving Directions.............................................. 325

Displaying and Using Layers................................................ 325

Displaying Points of Interest................................................ 326

Creating Custom Placemarks............................................... 327

Measuring Distance Along a Path........................................ 329

Using Google Earth with GPS Devices................................. 331

The Bottom Line................................................................. 331

Part VI: Communications

23 Sending and Receiving Email with Gmail....................................... 335

What Makes Gmail Unique.................................................. 336

Signing Up (It’s Free!)........................................................ 338

Getting to Know the Gmail Interface.................................... 338

Sending and Receiving Email............................................... 339

Reading Messages...................................................... 340

Viewing Conversations................................................ 340

Replying to Messages.................................................. 342

Forwarding Messages................................................. 343

Composing and Sending New Messages....................... 343

Attaching Files............................................................ 344

Opening or Viewing Attached Files.............................. 345

Deleting Messages...................................................... 346

Searching Your Inbox.......................................................... 346

Basic Search.............................................................. 346

Searching with Search Options..................................... 346

Searching with Advanced Operators............................ 348

Other Ways of Organizing Your Email Messages.................. 349

Starring Important Messages....................................... 349

Applying Labels.......................................................... 350

Archiving Old Messages.............................................. 351

Filtering Incoming Mail........................................................ 352

Dealing with Spam and Viruses............................................ 353

Blocking Spam Messages............................................ 353

Scanning Your Attachments for Viruses....................... 354

Working with Contacts........................................................ 354

Adding a New Contact................................................ 354

Importing Contacts from Another Program................... 356

Displaying Contacts..................................................... 357

Searching for Contacts................................................ 357

Using Contact Groups................................................. 357

Sending a Message to a Contact or Contact Group........ 358

Using Gmail with Other Email Programs and Accounts......... 358

Retrieving Email from Other Accounts......................... 359

Reading Gmail in Another Email Program..................... 361

Forwarding Gmail to Another Account......................... 362

Putting Gmail into Vacation Mode........................................ 363

Viewing RSS Feeds in Gmail............................................... 364

Adding a Signature to Your Messages.................................. 366

Getting Notified of New Gmail Messages............................. 367

Using the Gmail Notifier.............................................. 367

Using the Google Toolbar............................................ 368

Gmail in iGoogle.................................................................. 368

The Bottom Line................................................................. 369

24 Instant Messaging with Google Talk and Gmail Chat..................... 371

Instant Messaging with the Google Talk Gadget.................... 372

Launching the Google Talk Gadget............................... 372

Initiating a Text-Based Chat........................................ 373

Adding New Contacts................................................. 373

Blocking Other Users.................................................. 374

Saving Your Chat History............................................ 374

Changing Your Status–And Signing Out...................... 375

Initiating a Voice-Based Chat...................................... 375

Chatting from iGoogle.......................................................... 375

Chatting via Gmail with Gmail Chat...................................... 376

Initiating a Chat........................................................... 376

Changing Your Status–And Ending Your Chat Session 378

More Features with the Google Talk Client........................... 378

Using Google Talk with Other IM Networks......................... 380

The Bottom Line................................................................. 384

25 Blogging with Blogger................................................................. 385

How Blogs Are Organized................................................... 386

Getting to Know Blogger..................................................... 388

Creating a Blog................................................................... 389

Viewing Your Blog............................................................. 391

Customizing Your Blog........................................................ 393

Choosing a Different Template.................................... 393

Personalizing Fonts and Colors..................................... 393

Adding New Page Elements........................................ 395

Adding News Feeds to Your Blog................................ 398

Adding Lists to Your Blog........................................... 399

Rearranging Elements on the Page............................... 404

Using Third-Party Templates....................................... 405

Posting New Blog Entries.................................................... 407

Posting from the Blogger Dashboard............................ 407

Adding Links to Your Posts......................................... 409

Adding Pictures to Your Posts..................................... 409

Adding Labels to Your Posts....................................... 411

Posting via Email......................................................... 411

Posting from the Google Toolbar.................................. 412

Managing Your Blog........................................................... 413

Editing Your Posts...................................................... 413

Limiting Comments..................................................... 414

Moderating Comments................................................ 415

Fighting Comment Spam.............................................. 416

Controlling Access to Your Blog.................................. 417

Displaying Backlinks................................................... 418

Changing Your Blog’s Settings..................................... 418

Syndicating Your Blog......................................................... 421

Activating Basic Atom Syndication............................... 421

Activating Feeds for All Blog Comments...................... 422

Advanced Customization: Editing Your Blogger Template with HTML and CSS 423

Editing Blogger’s HTML............................................. 423

Understanding Essential HTML Codes......................... 424

Making Money from Your Blog........................................... 425

Adding an AdSense Module to Your Blog..................... 425

Adding AdSense Ads to Your Site Feed....................... 427

Changing Where Your Blog Is Hosted.................................. 427

How Popular Is Your Blog?................................................. 428

The Bottom Line................................................................. 429

Part VII: Multimedia

26 Searching Google Images............................................................ 433

Searching for Images.......................................................... 433

Basic Searching.......................................................... 434

Advanced Searching................................................... 434

Viewing Image Search Results............................................ 436

Saving and Printing Images.................................................. 437

Filtering Out Dirty Pictures.................................................. 438

Removing Your Images from Image Search......................... 438

The Bottom Line................................................................. 440

27 Viewing Videos with YouTube and Google Video......................... 441

Welcome to YouTube......................................................... 442

Exploring the YouTube Site................................................. 443

Joining YouTube................................................................. 445

Finding Videos on YouTube................................................. 446

Browsing for Videos................................................... 446

Searching for Videos................................................... 446

Watching YouTube Videos.................................................. 449

Exploring the Video Page............................................ 449

Playing the Video........................................................ 450

Choosing Video Options.............................................. 450

Viewing Video Information.......................................... 451

Reading and Posting Comments and Responses............ 451

Viewing Your Videos Full-Screen................................ 452

Rating the Videos You Watch...................................... 453

Saving Your Favorite YouTube Videos................................. 453

Rewatching Recent Videos.......................................... 454

Flagging Videos for Future Viewing............................. 454

Saving Your Favorite Videos....................................... 455

Creating a Video Playlist............................................. 456

Viewing Your Playlists................................................ 458

Sharing YouTube Videos..................................................... 458

Sharing a Video Via Email........................................... 459

Sharing a Playlist Via Email......................................... 460

Downloading YouTube Videos............................................. 460

Downloading YouTube Videos to Your PC................... 461

Downloading YouTube Videos to Your iPod................. 462

Viewing YouTube Videos on Your Cell Phone...................... 462

Adding YouTube Videos to Your Own Website or Blog........ 463

Linking to an Individual Video...................................... 463

Embedding a YouTube Video in a Web Page................ 464

Adding YouTube Videos to Your Blog......................... 465

Uploading Videos to YouTube............................................. 468

Uploading Videos from Your PC.................................. 468

Uploading Videos from Your Webcam......................... 470

Uploading Videos from Your Mobile Phone.................. 470

Google’s Other Video Service: Google Video........................ 472

Exploring Google Video............................................... 473

Searching for Videos................................................... 474

Browsing by Category................................................. 475

Understanding Google Video Payment Options............. 476

Playing Streaming Videos on the Google Video Web Page 476

Downloading Videos from Google Video...................... 477

Watching Videos You’ve Downloaded......................... 477

Downloading to an Apple iPod..................................... 479

Downloading to a Sony PlayStation Portable................. 480

Uploading Videos to Google Video............................... 480

The Bottom Line................................................................. 482

Part VIII: Other Google Services

28 Using Google Book Search.......................................................... 485

The Story Behind Google Book Search................................. 486

Google Books Partner Program.................................... 486

Google Books Library Project...................................... 487

Searching–And Viewing–Book Content............................ 488

Searching from the Standard Web Search Page............ 488

Searching from Google Book Search............................ 488

Conducting an Advanced Book Search......................... 489

Viewing Book Content................................................ 490

Getting More Information................................................ 493

The Bottom Line................................................................. 496

29 Using Google Groups................................................................... 497

The History of Usenet and Google Groups............................ 498

How Newsgroups Work.............................................. 498

Understanding Newsgroup Hierarchies......................... 498

Google Groups: Archiving Usenet Articles.................... 500

Searching the Newsgroups.................................................. 500

Searching for Groups................................................... 500

Browsing through the Groups....................................... 501

Searching Across All Groups....................................... 502

Using Advanced Search Operators.............................. 503

Performing an Advanced Search.................................. 504

Participating in Google Groups............................................. 505

Visiting Groups and Reading Messages........................ 505

Subscribing to a Group................................................. 507

Posting to a Group....................................................... 508

Creating a New Message Thread................................. 508

Creating Your Own Google Group....................................... 509

Setting Up the Group................................................... 509

Inviting Members to Your Group.................................. 511

Managing Your Group................................................. 511

The Bottom Line................................................................. 513

30 Using Google News.................................................................... 515

Viewing the Latest Headlines and Stories............................. 516

Viewing International News................................................. 517

Personalizing Google News ................................................. 519

Searching for News Articles................................................ 520

Searching the News Archive............................................... 521

Reading Google News Feeds............................................... 523

Signing Up for News Alerts................................................. 524

Getting News on the Go...................................................... 525

The Bottom Line................................................................. 526

31 Using Google on Your Mobile Phone............................................ 527

Signing Up for Google Mobile.................................................. 528

Using Google Maps on Your Mobile Phone............................... 529

Displaying a Location Map.......................................... 529

Displaying a Satellite Map............................................ 531

Displaying Traffic Information..................................... 531

Displaying Driving Directions....................................... 532

Finding Local Businesses............................................. 534

Reading Google News on Your Mobile Phone....................... 535

Sending and Receiving Gmail on Your Mobile Phone............. 536

Viewing Google Calendars on Your Mobile Phone................ 538

Creating Mobile Blog Posts.................................................. 539

Searching Google on the Go................................................. 539

Personalizing Your Google Mobile Search Page.................... 540

Search for More Information via Google Text Messaging...... 541

Using Google for Directory Service...................................... 542

The Bottom Line................................................................. 542

Part IX: Google Applications

32 Using the Google Toolbar............................................................ 545

Getting to Know the Google Toolbar..................................... 546

Using Google Toolbar’s Default Buttons............................... 546

Enhanced Search Box................................................. 547

Google News.............................................................. 547

Google Desktop.......................................................... 548

Add More Buttons...................................................... 548

Bookmarks................................................................. 548

Pop-up Blocker........................................................... 549

SpellCheck................................................................. 549

AutoLink.................................................................... 549

AutoFill...................................................................... 550

Send To...................................................................... 551

Highlight..................................................................... 551

Word Find.................................................................. 552

Adding and Removing Buttons on the Google Toolbar............ 552

Adding New Buttons................................................... 552

Removing Buttons....................................................... 553

Other Ways to Search Google from Your Web Browser....... 554

Making Google Your Default Search Engine in Internet Explorer 554

Installing Google Browser Buttons................................ 555

The Bottom Line................................................................. 556

33 Creating a Personalized Home Page with iGoogle......................... 557

Welcome to iGoogle............................................................ 558

Adding Content to iGoogle................................................... 559

Adding RSS Feeds.............................................................. 560

Customizing Individual Gadgets............................................ 561

Removing Gadgets.............................................................. 562

Rearranging Gadgets on the Page........................................ 563

Adding New Tabs to iGoogle............................................... 563

Customizing the Look of iGoogle with Themes...................... 564

Your Final iGoogle Page...................................................... 565

Creating Your Own iGoogle Gadgets.................................... 566

The Bottom Line................................................................. 569

34 Using Google Desktop................................................................. 571

Welcome to the Google Desktop.......................................... 572

Searching Your Hard Disk................................................... 574

Conducting a Basic Search.......................................... 574

Viewing Your Results................................................. 574

Filtering Your Results.................................................. 575

Conducting an Advanced Desktop Search.................... 576

Viewing Items in Timeline View.................................. 577

Viewing the Contents of Your Index............................ 578

Searching within Microsoft Outlook...................................... 579

Searching Other Computers on Your Network...................... 579

Searching the Web from Google Desktop............................. 581

Searching from the Google Desktop Window................ 581

Searching from the Sidebar.......................................... 582

Searching from the Deskbar........................................ 582

Searching from the Quick Search Box.......................... 583

Using the Google Desktop Sidebar....................................... 583

Different Ways to Display the Sidebar.......................... 584

Working with Sidebar Gadgets..................................... 585

The Bottom Line................................................................. 587

35 Using Google Calendar................................................................ 589

All About Google Calendar.................................................. 589

Setting Up Your Google Calendar........................................ 592

Setting Up a Basic Calendar........................................ 592

Setting Up Multiple Calendars...................................... 592

Setting Up Other Types of Calendars........................... 592

Viewing Your Calendar....................................................... 594

Using Different Views................................................ 594

Viewing Multiple Calendars......................................... 597

Viewing Your Calendar from Other Calendar Applications 597

Working with Events........................................................... 599

Adding an Event to Your Calendar............................... 599

Adding an Event via Quick Add................................... 601

Adding an Event from Gmail........................................ 601

Importing Events from Other Applications.................... 601

Inviting Others to an Event.......................................... 603

Creating a Public Calendar.................................................. 605

Searching Your Calendar–And Public Calendars................. 606

Searching Your Private Calendars................................ 606

Searching Public Calendars.......................................... 606

The Bottom Line................................................................. 607

36 Using Google Reader.................................................................. 609

Reading Blog Postings......................................................... 610

Categorizing with Tags................................................ 611

Emailing Blog Postings................................................ 611

Sharing Blog Postings.................................................. 612

Subscribing to Feeds............................................................ 612

Searching for Blog Feeds............................................. 613

Browsing for Blog Feeds............................................. 614

Importing Feeds from Other Readers........................... 615

Managing Your Subscriptions............................................... 616

The Bottom Line................................................................. 617

37 Using Picasa............................................................................... 619

Installing and Configuring the Program................................. 619

Getting to Know the Picasa Desktop.................................... 621

Organizing Your Photos....................................................... 623

Moving Photos............................................................ 623

Renaming Photos........................................................ 624

Fixing Common Photo Problems........................................... 624

Fixing a Dark (or Light) Picture................................... 625

Fixing an Off-Color Picture.......................................... 626

Fixing Red Eye........................................................... 628

Cropping a Picture...................................................... 629

Applying Special Effects.............................................. 630

Saving Your Changes.......................................................... 631

Saving an Edited File............................................... 631

Resizing a Photo for the Web....................................... 631

Printing and Sharing Your Photos......................................... 632

Printing Photos on Your Personal Printer...................... 632

Printing Photos via an Online Print Service................... 632

Sharing Your Photos with Picasa Web Albums............. 634

Viewing Photos on Your Cell Phone............................. 637

Emailing Photos.......................................................... 638

Burning Photos to a Picture CD or DVD...................... 640

The Bottom Line................................................................. 641

38 Using Google Docs & Spreadsheets............................................. 643

Introducing Google Docs & Spreadsheets............................. 644

Benefits of Web-Based Applications............................ 644

Privacy and Security Concerns.................................... 645

Should You Use Google Docs & Spreadsheets?............ 645

Welcome to Google Docs & Spreadsheets............................ 647

Importing Word and Excel Documents................................. 648

Using Google Docs............................................................. 649

Getting to Know the Google Docs Workspace.............. 649

Saving a Document..................................................... 651

Exporting a Google Document to Microsoft Word......... 651

Entering Text.............................................................. 652

Formatting Text.......................................................... 652

Inserting Web Links.................................................... 653

Inserting Images......................................................... 654

Working with Tables................................................... 655

Checking Your Spelling............................................... 656

Printing a Document.................................................... 656

Using Google Spreadsheets.................................................. 657

Getting to Know the Google Spreadsheets Workspace... 657

Saving a Spreadsheet.................................................. 658

Exporting a Google Spreadsheet to Excel Format.......... 658

Working with Multiple Sheets....................................... 659

Entering Data............................................................. 659

Editing Previously Entered Data................................... 660

Inserting and Deleting Rows and Columns.................... 660

Working with Ranges.................................................. 661

Sorting Data............................................................... 661

Formatting Spreadsheet Data....................................... 662

Entering Formulas....................................................... 662

Using Functions.......................................................... 664

Charting Your Data..................................................... 665

Printing Google Spreadsheets....................................... 665

Using Google Presentations................................................. 667

Sharing and Collaborating.................................................... 667

Publishing Your Document.................................................. 668

A Final Word...................................................................... 669

39 Using Google Pack and Google Apps........................................... 671

Using Google Pack.............................................................. 672

What’s in Google Pack?.............................................. 672

Installing Google Pack–And Keeping It Up-to-Date..... 673

Using Google Apps............................................................. 673

What’s in Google Apps?.............................................. 673

Different Editions for Different Needs.......................... 674

The Bottom Line................................................................. 676

40 Exploring New Applications in Google Labs.................................. 677

Projects That Started in the Labs......................................... 678

What’s Cooking in Google Labs Today................................. 678

Accessible Search....................................................... 679

Experimental Search................................................... 679

Google Code Search.................................................... 679

Google Dashboard Widgets for Mac............................. 679

Google Extensions for Firefox...................................... 679

Google Mars............................................................... 679

Google Music Trends.................................................. 680

Google Page Creator................................................... 680

Google Reader............................................................ 680

Google-Related Links.................................................. 680

Google Ride Finder...................................................... 680

Google Sets................................................................ 681

Google Suggest........................................................... 681

Google Transit............................................................ 681

Google Trends............................................................ 681

Google Voice Local Search......................................... 681

Google Web Accelerator............................................. 682

Picasa for Linux.......................................................... 682

Product Search for Mobile........................................... 682

The Bottom Line................................................................. 683

Part X: Google for Your Website

41 Submitting Your Site–And Increasing Your Ranking.................... 687

How to Submit Your Site to the Google Index–The Easy Way 688

How to Remove Your Site from the Google Index................. 689

How to Submit a Complete Sitemap..................................... 689

Basic Site Submittal..................................................... 690

Submitting a Complete Sitemap.................................... 691

Using Sitemap Generator Tools.................................... 692

How to Optimize Your Site’s Ranking.................................. 693

Increase the Number of Links to Your Site................... 694

Create a Clear Organization and Hierarchy................... 694

Include Appropriate Keywords.................................... 695

Put the Most Important Information First...................... 695

Make the Most Important Information Look Important.. 695

Use Text Instead of Images......................................... 695

Link via Text.............................................................. 696

Incorporate <META> Tags......................................... 696

Make Good Use of the <TITLE> Tag.......................... 697

Use Heading Tags Instead of CSS............................... 698

Update Your Code Frequently..................................... 698

Use RSS Feeds for Dynamic Content........................... 698

Use an OPML File.......................................................... 698

How Not to Optimize Your Site’s Ranking............................ 699

Site Design Problems to Avoid..................................... 699

Deliberate Practices to Avoid...................................... 701

Using Search Engine Optimizers.......................................... 702

SEO Software............................................................ 702

SEO Services............................................................. 703

The Bottom Line................................................................. 704

42 Analyzing Your Site Traffic......................................................... 705

Using Google’s Webmaster Tools........................................ 706

Accessing Webmaster Tools........................................ 706

Viewing Diagnostics.................................................... 706

Viewing Statistics........................................................ 707

Viewing Links............................................................. 709

Viewing Sitemaps....................................................... 710

Using Google Analytics....................................................... 710

Signing Up for Google Analytics................................... 710

Viewing Google Analytics Reports............................... 710

The Bottom Line................................................................. 712

43 Making Money with Google AdSense and AdWords..................... 713

Adding Advertising to Your Website with Google AdSense.... 714

Understanding Google AdSense for Content................. 714

Understanding Google AdSense for Search................... 715

How to Profit from AdSense....................................... 716

Joining the AdSense Program...................................... 717

Adding AdSense Ads to Your Website......................... 718

Adding a Google Search Box to Your Site.................... 721

Making More Money with AdSense Referrals.............. 723

Monitoring Your AdSense Performance....................... 724

Ten Tips for Improving Your AdSense Earnings........... 725

Advertising on Google with Google AdWords........................ 729

Where Google AdWords Advertises............................. 730

Determining Your Costs–And Choosing a Payment Option... 730

Creating an AdWords Ad............................................ 731

Monitoring Your Ads’ Performance............................. 732

The Bottom Line................................................................. 733

44 Adding Google to Your Website................................................... 735

Adding Google Free WebSearch.......................................... 736

Adding a Basic Search Box for Web Searches............. 736

Adding a SafeSearch Search Box................................ 736

Adding a Box to Search Your Own Site....................... 737

Adding a Custom Search Engine to Your Site....................... 738

Creating Your Custom Search Engine.......................... 738

Adding the Search Engine to Your Website.................. 740

The Bottom Line................................................................. 742

45 Creating Web Pages with Google Page Creator............................ 743

Understanding Google Page Creator..................................... 744

Creating Your First Web Page............................................. 744

Adding Content to Your Web Page.............................. 745

Formatting Your Web Page......................................... 746

Publishing Your Page–and Managing Your Website............ 748

Creating Additional Websites............................................... 749

The Bottom Line................................................................. 750

46 Creating Custom Search Applications........................................... 751

Developing Your Own Google-Based Applications............ 752

Types of Google-Based Applications.................................... 755

The Bottom Line................................................................. 757

Part XI: Appendixes

A Google’s Site Directory............................................................... 761

B Google’s Country-Specific Sites................................................... 765

C Google’s Advanced Search Operators.......................................... 771

TOC, 0789736756, 8/15/2007

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