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Googlepedia: The Ultimate Google Resource
- By Michael Miller
- Published Jul 11, 2006 by Que.
Book
- Sorry, this book is no longer in print.
Description
- Copyright 2007
- Edition: 1st
- Book
- ISBN-10: 0-7897-3639-X
- ISBN-13: 978-0-7897-3639-0
Do you want to learn and ultimately master Google's web and software tools beyond what information can find through their help files?
Well Googlepedia shows both casual end-users and professional web developers how to get the most out of the Google search site and Google's powerful tools. For web searchers, Googlepedia describes how Google indexes web pages and ranks search results, and provides step-by-step instructions on conducting both basic and advanced queries. All types of searches are presented, including searches of specific government and university web sites. Finally, webmasters and website developers learn how to submit their pages to Google for indexing, increase their search rankings, incorporate Google searches on their Web sites, and use Google's Adsense service to make money from any sized website.
For all web users, Googlepedia shows how to use and master Google's web-based and software-based tools. Readers learn how to enhance their PC's operation with the Google Pack and Google Toolbar; map destinations, get driving directions, and find nearby businesses with Google Maps and Google Earth; find the best online bargains with Froogle; instant message other users with Google Talk; view web pages in other languages with Google Translate; create their own blogs with Blogger; use Google on their mobile phones; and much, much more.
Extras
Related Articles
Creating Your First Google Maps Mashup
Exploring Google's Hidden Features
Hacking Google Talk to Work with AIM, MSN Messenger, and Yahoo! Messenger
Introducing and Using Google Spreadsheets
Using Google Mobile on Your Cell Phone
Sample Content
Online Sample Chapters
Searching the Google Directory
Searching the Google Directory
Downloadable Sample Chapter
Download Chapter 11: Customizing Google and the Google Home Page
Table of Contents
Introduction
What’s in This Book
Who Can Use This Book
How to Use This Book
Get Ready to Google!
Part I: Basic Searches
1 Inside Google
Getting to Know Google, Inc.
Google’s Mission
Google’s History
Google’s Revenues
Is Google a Search Company or an Advertising Company?
Life at the Googleplex
How Google Works
How a Typical Search Works
How Google Builds Its Database–And Assembles Its Index
How Google Ranks Its Results
The Bottom Line
2 Searching the Web
Conducting a Basic Search
Navigating Google’s Home Page
Entering Your Query
Feeling Lucky?
How Google Displays Its Results
Omitted Results
Extending Your Search
Conducting a More Refined Search
Don’t Worry About Capitalization…
…But Do Worry About Word Order
”And” Is Assumed
Search for One or Another Word
Common Words Are Automatically Excluded
Always Include Stop Words
Exclude Words from Results
Take Advantage of Automatic Word Stemming
Search for Similar Words
Search for an Exact Phrase
Use Wildcards to Search for Missing Words in an Exact Phrase
Search for Words That Don’t Appear Together
Narrow Your Search to Specific File Types
Narrow Your Search to a Specific Domain or Website
Narrow Your Search to Words in the Page’s Title
Narrow Your Search to Words in the Page’s URL
Narrow Your Search to Words in the Page’s Body Text
Narrow Your Search to Words in the Page’s Link Text
Search for a Range of Numbers
Travel Way Back in Time for Your Search
List Pages That Link to a Specific Page
List Similar Pages
Find Out More About a Specific Page
Highlight Keywords
Using the Advanced Search Page
Narrowing Your Search Results with URL Parameters
Understanding Google’s URLs
Displaying the Most Recent Results
Displaying More (or Fewer) Results
Restricting Results to a Specific Filetype
Other Ways to Query Google
Tips for More Effective Searches
Use the Correct Methodology
Use the Right Keywords in Your Query
Save Your Results
The Bottom Line
3 Searching the Google Directory
What the Google Directory Is–And What It Isn’t
Why a Directory Isn’t a Search Engine, and Vice Versa
How the Google Directory Is Assembled
Why You’d Want to Use the Google Directory Instead of Google’s Web Search
Navigating the Google Directory
Searching Directory Listings
Browsing Directory Categories
Searching Within a Category
The Bottom Line
Part II: Specialized Searches
4 Searching for People and Phone Numbers
Searching for People by Name
Searching for People by Phone Number
Searching for Personal Information–And Home Pages
Googling Yourself
The Bottom Line
5 Searching for Financial Information
Searching via the Standard Search Box
Using Google Finance
Accessing General Financial Information
Accessing Specific Stock and Company Information
Viewing Interactive Financial Charts
Tracking Your Portfolio
Discussing Finances in Google Finance Groups
Finding Google Finance Discussions
Reading and Rating Messages
Creating a Google Finance Profile
Replying to Messages
Starting a New Discussion
The Bottom Line
6 Searching Blogs and Blog Postings
How Google Blog Search Works
How to List Your Blog with Google Blog Search
Searching for Blogs–And Blog Posts
Four Ways to Search
Evaluating Blog Search Results
Fine-Tuning Your Blog Search Query
Using Advanced Search Operators
Using the Advanced Search Page
Advanced Searching from Blogger
Subscribing to Blog Search Results
Reading Blog Feeds with Google Reader
Search for Feeds
Enter the Site’s URL
Enter the Feed URL
Import Feeds from Other Readers
Editing Your Subscriptions
Sharing Your Favorite Postings
Putting Your Favorite Feeds on Your Own Web Page
The Bottom Line
7 Searching for Scholarly Information
How Google Scholar Works
Identifying Scholarly Content
Searching Beyond the Public Internet
Including Print-Only Content
Understanding Google Scholar Search Results
Different Types of Results
Listing Information
How to Use Google Scholar Results
Searching Google Scholar
Conducting a Basic Search
Using Advanced Search Operators
Using the Advanced Scholar Search Page
Linking to Information at Your Library
Expanding Google Scholar
Add Google Scholar to Your Website
Google Scholar for Libraries
Google Scholar for Publishers
The Bottom Line
8 Searching for University, Technical, and Government Information
Using Google’s University Search
Using Google’s Special Technology Searches
Using Google U.S. Government Search
The Bottom Line
9 Searching for Words and Definitions
Using a “What Is” Search
Using the Google Glossary
Finding Similar Words with Google Sets
The Bottom Line
10 Searching for Other Special Information
Searching for Facts
Searching for Weather Information
Searching for Travel Information
Viewing Airport Conditions
Tracking Flight Status
Searching for Numbers
Searching for Movies
Searching for Music
The Bottom Line
Part III: Additional Search Features
11 Customizing Google and the Google Home Page
Setting Google Search Preferences
Display Google in a Different Language
Search in a Different Language
Search Safely
Display More Results Per Page
Open a New Results Window
Creating Your Own Personalized Homepage
Personalizing Start Page Content
Adding RSS Feeds
Customizing Individual Content Modules
Rearranging Content Modules
Deleting Content Modules
Adding Even More Content
Your Final Personalized Homepage
Making Google Your Home Page
The Bottom Line
12 Making Google Safe for Kids
How SafeSearch Filtering Works
Enabling the SafeSearch Filter
SafeSearch Filtering from the Preferences Page
SafeSearch Filtering from the Advanced Search Page
SafeSearch Filtering from the Standard Search Box
SafeSearch Filtering by Editing the Search Results URL
When Not to Use SafeSearch
The Bottom Line
13 Using Google in Other Languages
Searching for Language- and Country-Specific Pages
Changing Your Default Language Search
Conducting a Language-Specific Search
Conducting a Country-Specific Search
Displaying Google in Another Language
Using Country-Specific Google Sites
Translating Text and Web Pages from One Language to Another
Languages Translated
Translating Text Passages
Translating Web Pages
Translating from Google’s Search Results
Translating Web Pages from the Google Toolbar
Translating Words from the Google Toolbar
The Bottom Line
14 Using Google As a Calculator and Converter
Performing Basic Calculations from the Google Search Box
Performing Advanced Calculations
Looking Up the Values of Constants
Converting Units of Measure
An Easier Way to Calculate
The Bottom Line
15 Keeping Updated with Google Alerts
Different Kinds of Alerts
Signing Up for Alerts
Customizing and Editing Your Alerts
Deleting Google Alerts
The Bottom Line
Part IV: Shopping and Product Searches
16 Searching for Bargains with Froogle and Google Catalogs
Froogle: It’s Different from Other Price Comparison Sites
How Most Price Comparison Sites Work
How Froogle Works
Searching for the Lowest Prices
Basic Searching
Understanding Froogle’s Search Results
Getting the Most from the Product Detail Page
Advanced Searching
Using Advanced Search Operators
Getting Ready to Buy
Shopping for Local Bargains
Local Bargains from the Main Froogle Search Box
Local Bargains from the Search Results Page
Using Froogle’s Merchant Reviews
Creating Your Own Froogle Shopping List
Adding an Item to Your Shopping List
Viewing and Managing Your Shopping List
Creating a Wish List
Shopping Online with Google Catalogs
Searching for Specific Catalogs
Browsing by Product Category
Viewing Catalogs Online
The Bottom Line
17 Buying and Selling–Online and Locally–with Google Base
Understanding Google Base
What’s Not Permitted on Google Base
Finding Items on Google Base
Searching for Items
Browsing for Items
Buying Items with Google Payments
Selling Items on Google Base
Submitting Google Base Listings
Accepting Google Payments
Uploading Bulk Items
Creating and Submitting a Bulk Upload File
Using Google Base to Submit Store Inventory to Froogle
Using Google Base to Submit Business Location Data to Google Maps
The Bottom Line
Part V: Maps and Directions
18 Using Google Maps
Introducing Google Maps
Searching for Maps
Searching by Address
Searching by Landmark
Displaying Google Maps by Entering a URL
Displaying Street Maps from a Google Web Search
Navigating a Google Map
Displaying Satellite Images
The View from Above
Displaying Hybrid Satellite Maps
Sharing Maps
Linking to a Specific Map
Emailing a Map
Printing a Map
Displaying Driving Directions
Generating Turn-by-Turn Directions
Following Directions
Getting Back Home Again
Printing Your Directions
Setting Your Default Location
Finding Nearby Businesses
Adding Your Business to Google Maps
Using Google Maps on Your Cell Phone
Sending Map Info to Your Cell Phone
Querying Google Maps via Text Message
Using Google Maps for Mobile
The Bottom Line
19 Using Google Map Mashups
Finding Google Map Mashups
News and Weather Mashups
Local Information and Services
Housing
Food, Dining, and Entertainment
Transportation
WiFi and Cellular
Demographic Information
Colleges and Universities
Photo Maps
Sports and Training
Games
Celebrity Sightings
Other Fun–And Informative–Mashups
The Bottom Line
20 Using Google Earth
Which Version Is for You?
Introducing Google Earth
Navigating Google Earth
Navigating with the Onscreen Navigation Controls
Navigating with the Mouse
Navigating with the Keyboard
Taking a Quick Tour of Google Earth
Making Google Earth More Three-Dimensional
Configuring View Options
Setting View Preferences
Using Full-Screen Mode
Displaying a Latitude/Longitude Grid
Displaying the Overview Map
Saving and Printing a View
Searching for Locations to View
Displaying Driving Directions
Getting Directions
Touring Your Route
Printing and Saving Directions
Displaying and Using Layers
Displaying Points of Interest
Creating Custom Placemarks
Measuring Distance Along a Path
Using Google Earth with GPS Devices
The Bottom Line
Part VI: Communications Services
21 Sending and Receiving Email with Gmail
What Makes Gmail Unique
Signing Up (It’s Free!)
Getting to Know the Gmail Interface
Sending and Receiving Email
Reading Messages
Viewing Conversations
Replying to Messages
Forwarding Messages
Composing and Sending New Messages
Attaching Files
Opening or Viewing Attached Files
Deleting Messages
Searching Your Inbox
Basic Search
Searching with Search Options
Searching with Advanced Operators
Other Ways of Organizing Your Email Messages
Starring Important Messages
Applying Labels
Archiving Old Messages
Filtering Incoming Mail
Dealing with Spam and Viruses
Blocking Spam Messages
Scanning Your Attachments for Viruses
Working with Contacts
Adding a New Contact
Importing Contacts from Another Program
Displaying Contacts
Searching for Contacts
Using Contact Groups
Sending a Message to a Contact or Contact Group
Using Gmail with Other Email Programs and Accounts
Reading Gmail in Another Email Program
Forwarding Gmail to Another Account
Putting Gmail into Vacation Mode
Viewing RSS Feeds in Gmail
Adding a Signature to Your Messages
Getting Notified of New Gmail Messages
Using the Gmail Notifier
Using the Google Toolbar
The Bottom Line
22 Instant Messaging with Google Talk and Gmail Chat
Instant Messaging with Google Talk
Finding Someone to Talk To
Initiating a Text-Based Chat
Blocking Other Users
Saving Your Chat History
Changing Your Status–And Signing Out
Initiating a Voice-Based Chat
Customizing Google Talk
Chatting via Gmail with Gmail Chat
Initiating a Chat
Changing Your Status–And Ending Your Chat Session
Using Google Talk with Other IM Networks
The Bottom Line
23 Using Blogger
How Blogs Are Organized
Getting to Know Blogger
Creating a Blog
Viewing Your Blog
Posting New Blog Entries
Blogging from the Google Toolbar
Editing Your Posts
Managing Comments–And Fighting Spam
Limiting Comments
Moderating Comments
Fighting Comment Spam
Syndicating Your Blog
Making Money from Your Blog
Changing Where Your Blog Is Hosted
Changing Templates
Choosing a Different Template
Using Third-Party Templates
Modifying Blogger Templates with HTML and Blogger Tags
Understanding Essential Codes
Understanding Blogger Tags
Using Other HTML Tags
How Popular Is Your Blog?
The Bottom Line
Part VII: Multimedia
24 Searching Google Images
Searching for Images
Basic Searching
Advanced Searching
Viewing Image Search Results
Saving and Printing Images
Filtering Out Dirty Pictures
Removing Your Images from Image Search
The Bottom Line
25 Downloading Video Entertainment from Google Video
Searching for and Downloading Videos
Browsing by Category
Changing the Thumbnail Display
Basic Video Searching
Searching by Title
Viewing the Top 100 Videos
Viewing Google Picks Videos
Viewing Past Picks (and More) at the Google Video Blog
Viewing Videos
Previewing Videos
Understanding Google Video Viewing Options
Playing Streaming Videos on the Google Video Web Page
Downloading Videos
Watching Videos You’ve Downloaded
Using the Google Video Player for Playback
Playing Downloaded Videos on Another Video Player
Playing Purchased Videos on Another Computer
Downloading Videos to Portable Devices
Downloading to an Apple Video iPod
Downloading to a Sony Playstation Portable
Distributing Your Own Videos via the Google Video Upload Program
Understanding Upload File Guidelines
Uploading Videos
Charging for Your Video
The Bottom Line
Part VIII: Other Google Services
26 Using Google Answers
Understanding Google Answers
What Kinds of Questions Can You Ask?
Who Answers Your Questions?
How Much Should You Pay for Answers?
Asking Questions–and Viewing Answers
Viewing Previously-Answered Questions
Adding Your Comments to a Question
Asking a New Question
Getting the Answer
Clarifying Your Question–And Your Answers
Ratings, Refunds, and Reposts
The Bottom Line
27 Using Google Book Search
The Story Behind Google Book Search
Google Books Partner Program
Google Books Library Project
Searching–And Viewing–Book Content
Searching from the Standard Web Search Page
Searching from Google Book Search
Conducting an Advanced Book Search
Viewing Book Content
Getting More Information
The Bottom Line
28 Using Google Groups
The History of Usenet and Google Groups
How Newsgroups Work
Understanding Newsgroup Hierarchies
Google Groups: Archiving Usenet Articles
Searching the Newsgroups
Searching for Groups
Browsing Through the Groups
Searching Across All Groups
Using Advanced Search Operators
Performing an Advanced Search
Participating in Google Groups
Visiting Groups and Reading Messages
Subscribing to a Group
Posting to a Group
Creating a New Message Thread
Creating Your Own Google Group
Setting Up the Group
Inviting Members to Your Group
Managing Your Group
The Bottom Line
29 Using Google News
Viewing the Latest Headlines and Stories
Viewing International News
Personalizing Google News
Searching for News Articles
Reading Google News Feeds
Signing Up for News Alerts
Getting News on the Go
The Bottom Line
30 Using Google Mobile Services
Searching Google on Your Web-Enabled Mobile Phone
Using Google Web Search
Conducting Specialized Web Searches
Using Google Mobile Web Search
Using Google Image Search
Using Google Local Search
Searching Google via Text Messaging
Downloading Google Maps and Directions on Your Mobile Phone
Viewing Google News on Your Mobile Phone
Sending and Receiving Gmail on Your Mobile Phone
Searching Froogle on Your Mobile Phone
Personalizing Your Google Mobile Home Page
The Bottom Line
Part IX: Google Software Tools
31 Using the Google Toolbar
Getting to Know the Google Toolbar
Using Google Toolbar’s Default Buttons
Enhanced Search Box
Google News
Google Desktop
Weather
Gmail
Bookmarks
PageRank
Pop-up Blocker
SpellCheck
AutoLink
AutoFill
Send To
Highlight
Word Find
Customizing the Google Toolbar
Adding and Removing Buttons
Using the Optional Toolbar Buttons
Adding Custom Buttons to the Toolbar
Other Ways to Search Google from Your Web Browser
Making Google Your Default Search Engine in Internet Explorer
Installing Google Browser Buttons
The Bottom Line
32 Using Google Desktop
Welcome to the Google Desktop
Searching Your Hard Disk
Conducting a Basic Search
Viewing Your Results
Filtering Your Results
Conducting an Advanced Desktop Search
Viewing Items in Timeline View
Viewing the Contents of Your Index
Searching within Microsoft Outlook
Searching Other Computers on Your Network
Searching the Web from Google Desktop
Searching from the Google Desktop Window
Searching from the Sidebar
Searching from the Quick Search Box
Using the Google Desktop Sidebar
Different Ways to Display the Sidebar
Working with Sidebar Gadgets
The Bottom Line
33 Using Google Calendar
All About Google Calendar
Setting Up Your Google Calendar
Setting Up a Basic Calendar
Setting Up Multiple Calendars
Setting Up Other Types of Calendars
Viewing Your Calendar
Using Different Views
Viewing Multiple Calendars
Viewing Your Calendar from Other Calendar Applications
Working with Events
Adding an Event to Your Calendar
Adding an Event via Quick Add
Adding an Event from Gmail
Importing Events from Other Applications
Inviting Others to an Event
Creating a Public Calendar
Searching Your Calendar–And Public Calenders
Searching Your Private Calendars
Searching Public Calendars
The Bottom Line
34 Using Picasa
Installing and Configuring the Program
Getting to Know the Picasa Desktop
Organizing Your Photos
Moving Photos
Renaming Photos
Fixing Common Photo Problems
Fixing a Dark (or Light) Picture
Fixing an Off-Color Picture
Fixing Red Eye
Cropping a Picture
Applying Special Effects
Saving Your Changes
Saving an Edited File
Resizing a Photo for the Web
Printing and Sharing Your Photos
Printing Photos on Your Personal Printer
Printing Photos via an Online Print Service
Sharing Your Photos with Picasa Web Albums
Sharing Your Photos with Hello
Emailing Photos
Burning Photos to a Picture CD or DVD
The Bottom Line
35 Using Google Pack
What’s in Google Pack?
Installing Google Pack–And Keeping It Up-to-Date
Using the Google Pack Screensaver
Using the Third-Party Software in Google Pack
Surfing the Web with Mozilla Firefox
Fighting Viruses with Norton Antivirus 2005 Special Edition
Fighting Spyware with Ad-Aware SE Personal
Viewing PDF Files with Adobe Reader
Playing Music and Videos with RealPlayer
Viewing GalleryPlayer HD Images
The Bottom Line
Part X: Google for Businesses
36 Submitting Your Site–And Increasing Your Ranking
How to Submit Your Site to the Google Index–The Easy Way
How to Remove Your Site from the Google Index
How to Submit a Complete Sitemap
Basic Site Submittal
Submitting a Complete Sitemap
Creating and Submitting Your Sitemap
Using Sitemap Generator Tools
Viewing Sitemap Diagnostics and Statistics
How to Optimize Your Site’s Ranking
Increase the Number of Links to Your Site
Create a Clear Organization and Hierarchy
Include Appropriate Keywords
Put the Most Important Information First
Make the Most Important Information Look Important
Use Text Instead of Images
Link via Text
Incorporate <META> Tags
Make Good Use of the <TITLE> Tag
Use Heading Tags Instead of CSS
Update Your Code Frequently
Use RSS Feeds for Dynamic Content
Use an OPML File
How Not to Optimize Your Site’s Ranking
Site Design Problems to Avoid
Deliberate Practices to Avoid
Using Search Engine Optimizers
SEO Software
SEO Services
The Bottom Line
37 Making Money with Google AdSense and AdWords
Adding Advertising to Your Website with Google AdSense
Understanding Google AdSense for Content
Understanding Google AdSense for Search
How to Profit from AdSense
Joining the AdSense Program
Adding AdSense Ads to Your Website
Adding a Google Search Box to Your Site
Making More Money with AdSense Referrals
Monitoring Your AdSense Performance
Ten Tips for Improving Your AdSense Earnings
Advertising on Google with Google AdWords
Where Google AdWords Advertises
Determining Your Costs–And Choosing a Payment Option
Creating an AdWords Ad
Monitoring Your Ads’ Performance
The Bottom Line
38 Using Google Within Your Organization
Searching the Corporate Network with the Google Toolbar for Enterprise
Searching the Corporate Network with Google Desktop for Enterprise
Searching Small Business Data with the Google Mini
Adding Enterprise-wide Search with the Google Search Appliance
Creating Geo Data with Google Earth Enterprise
Creating 3D Models with Google SketchUp
The Bottom Line
Part XI: Google for Developers
39 Adding Google to Your Website
Adding Google Free WebSearch
Adding Google Free SafeSearch
Adding Google Free WebSearch with SiteSearch
Adding Customizable Google Free WebSearch
Adding Site-Flavored Google Search
The Bottom Line
40 Creating Custom Search Applications
Developing Your Own Google-Based Applications
Programming with the Google Webs API
Types of Google-Based Applications
Using the Google Webs API
The Bottom Line
41 Creating Google Map Mashups
Creating Mashups–The Easy Way
Programming with the Google Maps API
Using the Google Maps API
Creating a Basic Map
Adding Map Controls
Adding an Info Window
Creating an Animated Map
Adding a Marker to Your Map
Adding Multiple Markers from Your Own Database
And Even More…
The Bottom Line
Part XII: Into the Future
42 Exploring Google Labs
Projects That Started in the Labs
What’s Cooking in Google Labs Today
Google Trends
Google Co-op
Google Notebook
Google Reader
Google Related Links
Google Sets
Google Page Creator
Google Mars
Google Ride Finder
Google Transit
Froogle for Mobile
Google Suggest
Google Dashboard Widgets for Mac
Google Extensions for Firefox
Google Web Accelerator
Google Spreadsheets
Other Upcoming Google Projects
Google Health
Google Music
Google Write
Orkut
The Bottom Line
43 Beyond Search: What’s Next for Google
Google vs. Microsoft: Developing Competition
Google vs. Yahoo!: Even More Competition
What Does Google Want to Be When It Grows Up?
The Bottom Line
Part XIII: Appendixes
A Google’s Site Directory
B Google’s Country-Specific Sites
C Google’s Advanced Search Operators
078973639X, TOC, 6/27/06