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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
- By David Amerland
- Published Jun 30, 2013 by Que. Part of the Que Biz-Tech series.
Book
- This product currently is not for sale.
About
Features
- Easy-to-follow instructions that reflect radical changes at Google and beyond
- Cutting-edge Search Engine Optimization for businesspeople, not technologists
- Focuses on semantic search, the idea that will reshape Google search for years to come
- Demystifies radically new concepts including Knowledge Graph, AuthorityRank, and TrustRank
- Step-by-step directions, PLUS insider insights
Description
- Copyright 2013
- Dimensions: 6" x 9"
- Edition: 1st
- Book
- ISBN-10: 0-7897-5134-8
- ISBN-13: 978-0-7897-5134-8
Optimize Your Sites for Today’s Radically New Semantic Search
Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.
David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!
• Learn how Google is delivering answers, not just links—and what it means to you
• Profit from Google Now™ and the fragmented, personalized future of search
• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust
• Stop using 10 common SEO techniques that no longer work
• Discover the truth about Trust Ranking™—and 10 steps to take right now
• Go way beyond keywords in today’s new era of content marketing
• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn
• See why the “First Page of Google” is rapidly become obsolete
• Drive unprecedented business value from your online identity and influence
• Learn how Google captures meaning in unstructured data—and give it what it wants
• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity
• Rapidly transition from technical to strategic search optimization
http://helpmyseo.com/google-semantic-search.html
Sample Content
Online Sample Chapter
Google Semantic Search: What Is New in SEO?
Sample Pages
Download the sample pages (includes Chapter 3 and Index)
Table of Contents
Introduction 1
1 What Is Semantic Search? 5
The Shift to Semantic Search 6
How Search Works 8
How Semantic Search Works 11
No More Games 14
The Semantic Search Preparation Checklist 18
2 What Is the Knowledge Graph? 21
A Knowledge Engine Rather Than a Search Engine 22
How the Knowledge Graph Works 25
Making the Connections 28
Your Business and the Knowledge Graph 31
The Knowledge Graph Preparation Checklist 37
3 What Is New in SEO? 39
What Is the “New SEO”? 40
How SEO Is Changing Business Practices 43
Your Business in a Semantic Search World 46
How Semantic Search Is Creating New Economies 50
The New SEO Preparation Checklist 51
4 Trust and Author Rank 55
Trust in a Semantic Web 56
Creating an Identity in a Connected World 58
Trust and Authority 61
Ranking and Reputation Scores 64
The Author Rank Preparation Checklist 72
5 What Is TrustRank? 73
The Concept of Trust on the Web 74
Building a Web of Trust 78
Building Up Your TrustRank in the Semantic Web 82
Reputation on the Semantic Web 86
The TrustRank Preparation Checklist 89
6 How Content Became Marketing 91
The Currency of the Semantic Web 92
Content Marketing and Semantic Indexing 94
How to Think Like a Publisher 99
Getting Technical with Content 102
The Content Creation Preparation Checklist 104
7 Social Media Marketing and Semantic Search 105
The Social Signal and Its Power 106
Social Media Marketing and Search 109
How to Make Your Content Go Viral 114
Context and Relevance in the Semantic Web 117
The Social Media Marketing Preparation Checklist 123
8 There Is No Longer a “First” Page of Google 125
“Get Me on the First Page of Google” 126
The Fragmented World of Search 128
Capturing Online User Attention and Search 132
The New Rules of SEO 138
The First Page of Google Preparation Checklist 140
9 The Spread of Influence and Semantic Search 143
The Building Blocks of the Web 144
Trust and Influence 150
How to Identify Influencers 156
Owned, Paid, Earned, and Shared Media 158
Influence Marketing Preparation Checklist 160
10 Entity Extraction and the Semantic Web 163
Entities and Your Website 164
How a Semantic Entity Is Extracted 168
Semantic Search Is Personalized 172
Content, Intentions, and Search Queries 174
Search Query Intent Preparation Checklist 177
11 The Four Vs of Semantic Search 179
Volume 180
Velocity 183
Variety 186
Veracity 188
The Four Vs Preparation Checklist 191
12 How Search Became Invisible 195
The Disappearing Search 196
Trust Agents in Semantic Search 201
Continuity and Flow, Context and Relevance 205
Continuity 206
Flow 207
Context 208
Relevance 209
The Search of Tomorrow 209
The Final Semantic Search Checklist 211
Bibliography 213
Index 219