The Financial Times Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business, 3rd Edition

Description

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns.

This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

Sample Content

Table of Contents

Part 1: Preparing your plan

1. Essential preparation

Part 2: Writing your plan

2. The business

3. Market demand

4. Competition

5. Strategy

6. Resources

7. Financials and forecasts

8. Risk, opportunity and sensitivity

9. Conclusion

Part 3: Using your plan

10. Pitching your plan

11. Setting targets

12. Performing to plan

13. Epilogue: Beware these characters!

Updates

Submit Errata