Essential Product Management Skills (Video Course)
- By Megan Andrew
- Published Apr 28, 2024 by Addison-Wesley Professional.
Online Video
- Your Price: $239.99
- List Price: $299.99
- About this video
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Description
- Copyright 2024
- Edition: 1st
- Online Video
- ISBN-10: 0-13-532673-7
- ISBN-13: 978-0-13-532673-2
2+ Hours of Video Instruction
Learn the essential skills you need to be a highly productive Product Manager
The exact roles, responsibilities and requirements of a Product Manager tend to be very broad and vary depending on the organization. However, the overarching role of the Product Manager is to drive teams to achieve outcomes and act as the central point of communication for anything product-related. Ultimately, a Product Manager is a mini-CEO of a product.
Due to the huge diversity of the role, Product Managers must have a combination of various skills in order to be successful. Although the list is long (almost never-ending), the key is the ability to balance these skills. That is, to have a broad range of skills and abilities that will help you to walk the tight rope that is the product management world.
In the Essential Product Management Skills video course, Senior Product Manager and instructor, Megan Andrew, uses a mix of instruction, examples, and real-life case studies to not only take you through these key skills (both foundational and professional), but also guide you in acquiring these skills, and applying them in a practical way.
Topics covered include:
- Overview of Product Management
- Understanding the Landscape
- Creating Products and Solutions
- Getting Things Done
- Introduction and Launch
- Ongoing Management
- Optimizing and Tracking
Skill Level:
- Beginner
Learn How To:
- Leverage the essential skills for managing any product end-to-end
- Successfully generate buy-in, lead multidisciplinary teams, and inspire those around you
- Effectively conduct research, and develop the technical know-how to implement and manage any product
- Practically implement the core skills for effectively managing any product
- Lead and inspire the multidisciplinary teams around you to create, develop, and implement any product
- Practically develop professional and technical skills for effective product management
Who Should Take This Course:
- Product managers who would like to enhance their skills
- Anyone currently managing a product in some form, and would like to optimize how they operate
- Those looking to move into the product management space who would like to upskill (if so, this is a great place to start to get an understanding of what you can expect from the role)
About Pearson Video Training:
Pearson publishes expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. These professional and personal technology videos feature world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, Pearson IT Certification, Prentice Hall, Sams, and Que Topics include: IT Certification, Network Security, Cisco Technology, Programming, Web Development, Mobile Development, and more. Learn more about Pearson Video training at http://www.informit.com/video.
Video Lessons are available for download for offline viewing within the streaming format. Look for the green arrow in each lesson.
Sample Content
Table of Contents
Lesson 1: Overview of Product Management
1.1 Products, Product Management, and a Product Managers Role
1.2 Capabilities and Competency
1.3 Exercise
1.4 Case Study
Lesson 2: Understanding the Landscape
2.1 Industry and Organizational Awareness
2.2 Conducting Research - Part 1
2.3 Conducting Research - Part 2
2.4 Conducting User Testing
2.5 Exercise
2.6 Case Study
Lesson 3: Creating Products and Solutions
3.1 Vision and Strategy
3.2 Technical Writing
3.3 Flexible, Adaptable, and a Fast Learner
3.4 Exercise
3.5 Case Study
Lesson 4: Getting Things Done
4.1 Running Meetings
4.2 Excellent Communicator and Storyteller
4.3 Hands-on and Taking Initiative
4.4 Prioritization and Organization
4.5 Exercise
4.6 Case Study
Lesson 5: Introduction and Launch
5.1 Resource Allocation
5.2 Technical Understanding
5.3 Understanding the Development Process
5.4 Exercise
5.5 Case Study
Lesson 6: Ongoing Management
6.1 All-rounder and Managing Multiple Things at Once
6.2 Relationship Management and Leadership
6.3 Negotiation and Influencing
6.4 Self-awareness
6.5 Exercise
6.6 Case Study
Lesson 7: Optimizing and Tracking
7.1 Understanding Data and Trends
7.2 Defining Success and Tracking Progress
7.3 Critical Thinking, Problem-solving, and Decision-making
7.4 Exercise
7.5 Case Study
Lesson 8: Wrap-up
8.1 Exercise
8.2 What We Have Covered
8.3 Next Steps