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In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.
1 Teachers and Titans | ||||||
Victor Papanek | Portfolio and Career | |||||
Buckminster Fuller | World Game | |||||
Charles and Ray Eames | The Connections | |||||
Saul Bass | Notes on Change | |||||
Design in the Real World | ||||||
James Burke, Jr. | Life Is Like a Train | |||||
Walter Herdeg and | The Kingmaker | |||||
Josef Müller-Brockmann and Ruedi Rüegg | People, Not Portfolios | |||||
Heinz Edelmann | Every Ten Years, Burn Your Portfolio | |||||
2 Gotham | ||||||
The Great Midwest Mounted Valise | ||||||
Penn Station Booth 6 | ||||||
The Valise Rides Solo | ||||||
Ed Gottschall | Not Your Average Interview | |||||
Cold Calling 101 | ||||||
Herb Stern | The One Week Hence Test | |||||
Seymour Chwast | Bad Luck, so Good Luck | |||||
Ian Ballentine | A Short Course in Genre Publishing | |||||
Len Leone | Joe Cool Himself | |||||
Hope Gliimmers | ||||||
James McMullan | Watercolor Wizard | |||||
Barbara Bertoli | Strong, yet Vulnerable | |||||
Coloring Outside the Lines | ||||||
Max Miedinger | Getting Helvetica Right | |||||
Arthur Tress | The Dream Collector | |||||
Thinking Like the Herd: The Bertoli Toggle | ||||||
Peter Mayer | How to Run a Sales Meeting | |||||
Boldness in the Face of Opportunity | ||||||
Penn Station Booth 6, Revisited | ||||||
Frederick Schneider | Oxford University Press | |||||
Overheard in Editorial Meetings: The Interplay between Word and Image | ||||||
To Be Right Is the Most Terrific Personal State that Nobody Is Interested in | ||||||
George Nelson | Philosophy of Design | |||||
Portfolio Transitions, or Never Let a Good Crisis Go to Waste! | ||||||
Massimo Vignelli | The Auteur Speaks | |||||
James Craig | Keeping Your Powder Dry | |||||
Tipping Point on a Train | ||||||
Hermann Zapf | The Secret Is the Speed | |||||
Paul Rand | The Designer as Brand | |||||
Ivan Chermayeff | A Search for Essence | |||||
Lou Dorfsman | I Just Try to Make It Look Good | |||||
Herb Lubalin | Talk about Schlock | |||||
3 From Valise to Expertise | ||||||
Don Trousdell | Growing a Style and Outgrowing Style | |||||
Dave Condrey and | Welcome to the Greatest Marketing Organization on Earth | |||||
Robert Woodruff | Take Out Everything but the Enjoyment | |||||
Lawrence Gellerstedt, Jr. | Leadership Is Developing People | |||||
Caroline Warner Hightower | Design as Magic | |||||
Saul Bass Redux | ||||||
Sid Topol | A Good Proposal on Time | |||||
Roberto Goizueta | Creative Friends | |||||
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