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Demand and Supply Integration: The Key to World-Class Demand Forecasting (Paperback)
- By Mark A. Moon
- Published Jul 14, 2015 by Pearson FT Press.
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About
Features
Integrate demand and supply needs from all over the organization to create forecasts that are world class.
- Master pioneering demand forecasting techniques that integrate crucial knowledge from sales, marketing, and beyond
- Identify and remedy problems caused by inadequate demand-supply integration
- Effectively measure forecasting performance
- For supply chain specialists in any business, government, or military organization: addresses key elements of APICS certification
Description
- Copyright 2013
- Dimensions: 6" x 9"
- Pages: 304
- Edition: 1st
- Book
- ISBN-10: 0-13-439189-6
- ISBN-13: 978-0-13-439189-2
Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.
Sample Content
Table of Contents
Preface xxi
Chapter 1 Demand/Supply Integration 1
Chapter 2 Demand Forecasting as a Management Process 31
Chapter 3 Quantitative Forecasting Techniques 59
Chapter 4 Qualitative Forecasting Techniques 93
Chapter 5 Incorporating Market Intelligence into the Forecast 119
Chapter 6 Performance Measurement 139
Chapter 7 World-Class Demand Forecasting 171
Chapter 8 Bringing It Back to Demand/Supply Integration: Managing the Demand Review 219
Index 237