Home > Store

Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, 2nd Edition

Register your product to gain access to bonus material or receive a coupon.

Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, 2nd Edition

Book

  • Sorry, this book is no longer in print.
Not for Sale

eBook

  • Your Price: $33.59
  • List Price: $41.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires PDF reading software, such as Acrobat® Reader®.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

About

Features

The #1 no-nonsense, plain-English guide to making better decisions – now fully updated with the newest research and techniques! 

  • Why your instincts and experiences can lead you astray – and what to do about it
  • How to avoid decision-making mistakes virtually everyone makes
  • Easy ways to focus your decision-making on what really matters
  • Includes new coverage of overcoming key biases, accounting for gendered decision-making styles, and knowing when to do nothing
  • By Dr. Stephen Robbins, author of the world's #1 texts on management and organizational behavior

Description

  • Copyright 2015
  • Dimensions: 6" x 9"
  • Edition: 2nd
  • Book
  • ISBN-10: 0-13-396673-9
  • ISBN-13: 978-0-13-396673-2
  • eBook
  • ISBN-10: 0-13-396688-7
  • ISBN-13: 978-0-13-396688-6

Make better decisions – every day, everywhere! Decide and Conquer, Second Edition

Sample Content

Online Sample Chapter

Decision Making Shapes Your Life

Sample Pages

Download the sample pages (includes Chapter 1 and Index)

Table of Contents

Part I:  Introduction     1


Chapter 1: Decision Making Shapes Your Life     3
Chapter 2: The Search for Rationality     7
Chapter 3: Why It’s Hard to Be Rational     11

Part II:  How Do You Make Decisions?     17


Chapter 4: What’s Your Decision Style?     19
Chapter 5: Are You a Risk-Taker?     23
Chapter 6: Are You a Maximizer or Satisficer?     27
Chapter 7: Who Controls Your Destiny?     29
Chapter 8: Do You Procrastinate?     33
Chapter 9: Are You Impulsive?     35
Chapter 10: Can You Control Your Emotions?     39
Chapter 11: Are You Overconfident?     43
Chapter 12: Understanding Your Personality Profile     45

Part III:  Common Biases and Errors That Most of Us Make (and How to Overcome Them)     49


Chapter 13: How Can You Be So Darn Sure About That? Coping with Overconfidence     51
Chapter 14: Never Do Today That Which You Can Do Tomorrow: The Inertia Bias     55
Chapter 15: I Want It, and I Want It NOW! The Immediate Gratification Bias     59
Chapter 16: Where You End Up Depends on Where You Start: The Anchoring Effect     63
Chapter 17: I’ll See It When I Believe It: The Selective Perception Bias      67
Chapter 18: I Hear What I Want to Hear: The Confirmation Bias     71
Chapter 19: Is the Glass Half Empty or Half Full? The Framing Bias     75
Chapter 20: What Have You Done for Me Lately? The Availability Bias     79
Chapter 21: Looks Can Be Deceiving: The Representation Bias     83
Chapter 22: Seeing Patterns That Aren’t There: Coping with Randomness     87
Chapter 23: I Only Like Change That Jingles in My Pocket: The Familiarity Bias     91
Chapter 24: Gone Is Not Always Forgotten: Understanding Sunk Costs     95
Chapter 25: Keep It Simple: The Limited Search Error     99
Chapter 26: Losing Your Head in the Heat of Battle: The Emotional Involvement Error     103
Chapter 27: Who You Gonna Blame? The Self-Serving Bias     107
Chapter 28: Novelty Wears Off: The Adaptation Bias    111
Chapter 29: I Knew It All the Time: The Hindsight Bias    115

Part IV:  Advice Your Mother Never Gave You    119


Chapter 30: Clear Goals and Preferences Make Choosing a Lot Easier     121
Chapter 31: Sometimes Doing Nothing Is Your Best Option     125
Chapter 32: Choosing Not to Decide Is Still a Decision     129
Chapter 33: Decisions Are Not Made in Isolation     133
Chapter 34: All Decisions Aren’t Important     137
Chapter 35: More Information Isn’t Necessarily Better     141
Chapter 36: You Can Have Too Much of a Good Thing     145
Chapter 37: Don’t Rehash Past Decisions     149<

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020