Home > Store

Data Just Right: Introduction to Large-Scale Data & Analytics

Register your product to gain access to bonus material or receive a coupon.

Data Just Right: Introduction to Large-Scale Data & Analytics

eBook

  • Your Price: $30.39
  • List Price: $37.99
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2014
  • Dimensions: 7" x 9-1/8"
  • Pages: 256
  • Edition: 1st
  • eBook
  • ISBN-10: 0-13-335909-3
  • ISBN-13: 978-0-13-335909-1

Making Big Data Work: Real-World Use Cases and Examples, Practical Code, Detailed Solutions

Large-scale data analysis is now vitally important to virtually every business. Mobile and social technologies are generating massive datasets; distributed cloud computing offers the resources to store and analyze them; and professionals have radically new technologies at their command, including NoSQL databases. Until now, however, most books on “Big Data” have been little more than business polemics or product catalogs. Data Just Right is different: It’s a completely practical and indispensable guide for every Big Data decision-maker, implementer, and strategist.

Michael Manoochehri, a former Google engineer and data hacker, writes for professionals who need practical solutions that can be implemented with limited resources and time. Drawing on his extensive experience, he helps you focus on building applications, rather than infrastructure, because that’s where you can derive the most value.

Manoochehri shows how to address each of today’s key Big Data use cases in a cost-effective way by combining technologies in hybrid solutions. You’ll find expert approaches to managing massive datasets, visualizing data, building data pipelines and dashboards, choosing tools for statistical analysis, and more. Throughout, the author demonstrates techniques using many of today’s leading data analysis tools, including Hadoop, Hive, Shark, R, Apache Pig, Mahout, and Google BigQuery.

Coverage includes

  • Mastering the four guiding principles of Big Data success—and avoiding common pitfalls
  • Emphasizing collaboration and avoiding problems with siloed data
  • Hosting and sharing multi-terabyte datasets efficiently and economically
  • “Building for infinity” to support rapid growth
  • Developing a NoSQL Web app with Redis to collect crowd-sourced data
  • Running distributed queries over massive datasets with Hadoop, Hive, and Shark
  • Building a data dashboard with Google BigQuery
  • Exploring large datasets with advanced visualization
  • Implementing efficient pipelines for transforming immense amounts of data
  • Automating complex processing with Apache Pig and the Cascading Java library
  • Applying machine learning to classify, recommend, and predict incoming information
  • Using R to perform statistical analysis on massive datasets
  • Building highly efficient analytics workflows with Python and Pandas
  • Establishing sensible purchasing strategies: when to build, buy, or outsource
  • Previewing emerging trends and convergences in scalable data technologies and the evolving role of the Data Scientist 

Sample Content

Table of Contents

Foreword xv
Preface xvii
Acknowledgments xxv
About the Author xxvii

Part I: Directives in the Big Data Era 1

Chapter 1: Four Rules for Data Success 3

When Data Became a BIG Deal 3
Data and the Single Server 4
The Big Data Trade-Off 5
Anatomy of a Big Data Pipeline 9
The Ultimate Database 10
Summary 10

Part II: Collecting and Sharing a Lot of Data 11

Chapter 2: Hosting and Sharing Terabytes of Raw Data 13

Suffering from Files 14
Storage: Infrastructure as a Service 15
Choosing the Right Data Format 16
Character Encoding 19
Data in Motion: Data Serialization Formats 21
Summary 23

Chapter 3: Building a NoSQL-Based Web App to Collect Crowd-Sourced Data 25
Relational Databases: Command and Control 25
Relational Databases versus the Internet 28
Nonrelational Database Models 31
Leaning toward Write Performance: Redis 35
Sharding across Many Redis Instances 38
NewSQL: The Return of Codd 41
Summary 42

Chapter 4: Strategies for Dealing with Data Silos 43
A Warehouse Full of Jargon 43
Hadoop: The Elephant in the Warehouse 48
Data Silos Can Be Good 49
Convergence: The End of the Data Silo 51
Summary 53

Part III: Asking Questions about Your Data 55

Chapter 5: Using Hadoop, Hive, and Shark to Ask Questions about Large Datasets 57

What Is a Data Warehouse? 57
Apache Hive: Interactive Querying for Hadoop 60
Shark: Queries at the Speed of RAM 65
Data Warehousing in the Cloud 66
Summary 67

Chapter 6: Building a Data Dashboard with Google BigQuery 69
Analytical Databases 69
Dremel: Spreading the Wealth 71
BigQuery: Data Analytics as a Service 73
Building a Custom Big Data Dashboard 75
The Future of Analytical Query Engines 82
Summary 83

Chapter 7: Visualization Strategies for Exploring Large Datasets 85
Cautionary Tales: Translating Data into Narrative 86
Human Scale versus Machine Scale 89
Building Applications for Data Interactivity 90
Summary 96

Part IV: Building Data Pipelines 97

Chapter 8: Putting It Together: MapReduce Data Pipelines 99

What Is a Data Pipeline? 99
Data Pipelines with Hadoop Streaming 101
A One-Step MapReduce Transformation 105
Managing Complexity: Python MapReduce Frameworks for Hadoop 110
Summary 114

Chapter 9: Building Data Transformation Workflows with Pig and Cascading 117
Large-Scale Data Workflows in Practice 118
It’s Complicated: Multistep MapReduce
Transformations 118
Cascading: Building Robust Data-Workflow Applications 122
When to Choose Pig versus Cascading 128
Summary 128

Part V: Machine Learning for Large Datasets 129

Chapter 10: Building a Data Classification System with Mahout 131

Can Machines Predict the Future? 132
Challenges of Machine Learning 132
Apache Mahout: Scalable Machine Learning 136
MLBase: Distributed Machine Learning
Framework 139
Summary 140

Part VI: Statistical Analysis for Massive Datasets 143

Chapter 11: Using R with Large Datasets 145

Why Statistics Are Sexy 146
Strategies for Dealing with Large Datasets 149
Summary 155

Chapter 12: Building Analytics Workflows Using Python and Pandas 157
The Snakes Are Loose in the Data Zoo 157
Python Libraries for Data Processing 160
Building More Complex Workflows 167
iPython: Completing the Scientific Computing Tool Chain 170
Summary 174

Part VII: Looking Ahead 177

Chapter 13: When to Build, When to Buy, When to Outsource 179

Overlapping Solutions 179
Understanding Your Data Problem 181
A Playbook for the Build versus Buy Problem 182
My Own Private Data Center 184
Understand the Costs of Open-Source 186
Everything as a Service 187
Summary 187

Chapter 14: The Future: Trends in Data Technology 189
Hadoop: The Disruptor and the Disrupted 190
Everything in the Cloud 191
The Rise and Fall of the Data Scientist 193
Convergence: The Ultimate Database 195
Convergence of Cultures 196
Summary 197

Index 199

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020