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Create Competitive Advantage with Innovation (Collection)
- By Alpheus Bingham, Dwayne Spradlin, Luke Williams, Inder Sidhu, Michael Lord, Donald deBethizy, Jeffrey Wager
- Published Dec 10, 2011 by FT Press.
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Description
- Copyright 2011
- Dimensions: 6" x 9"
- Edition: 1st
- eBook
- ISBN-10: 0-13-293561-9
- ISBN-13: 978-0-13-293561-6
Four books bring together breakthrough insights and strategies for maximizing the business value of innovation – now, and for years to come
Four remarkable books help executive decision-makers and strategists overcome the stubborn obstacles to business innovation, and implement innovation strategies that really work. In Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business, three leading experts on commercializing innovation systematically teach the lessons of 250+ corporate innovation programs, defining a focused, integrated model for innovation that’s more well-grounded, more durable, and far more effective. Drawing on the failures of many innovation initiatives, they reveal the right time to use each approach, how to account for contingencies and risks, and how to focus on the core innovation challenges that matter most. In Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth, Cisco Senior VP Inder Sidhu presents the “doing both” strategy that has helped Cisco double revenue, triple profits, and quadruple EPS through the most unstable global business environment in generations. Sidhu shows how to focus on innovation and core businesses; discipline and flexibility; customers and partners. You’ll learn how to avoid false choices, reduced expectations, and weak compromises—and find ways to make each option mutually reinforce the other. In The Open Innovation Marketplace, Alpheus Bingham and Dwayne Spradlin introduce groundbreaking strategies for leveraging a world of innovators to develop breakthrough products faster, with lower cost and risk. Drawing on their experience pioneering the InnoCentive open innovation platform, they show how to dramatically increase the flow of high-value innovations you can discover—and deliver. Disrupt introduces a complete five-step program for identifying disruptive business opportunities—and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.
From world-renowned leaders in business-focused innovation, including Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, and Luke Williams
Sample Content
Table of Contents
Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business
About the Authors xiii
1 Making Sense of Innovation Fads and Fashions 1
2 Corporate Venturing: Best of Both Worlds or Venturing Too Far? 27
3 The Virtual Asset-Lite Model: Intellectual Property Licensing 67
4 Innovation by Alliance: Reconsidering Innovation Collaboration 103
5 R&D by M&A: Innovation by Acquisition 141
6 Spinnovation: Liberating Value or Spinning Out of Control? 175
7 Conclusion: Toward a New Model for Innovation 207
Endnotes 233
Index 239
Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth
Acknowledgments xiii
Author’s Note to the Reader xvii
Chapter 1 Doing Both 1
Chapter 2 New & Improved and The Next Big Thing 7
Sustaining and Disruptive Innovation
Chapter 3 Current Accounts and Future Conquests 33
Existing and New Business Models
Chapter 4 Tuning and Transforming 57
Optimization and Reinvention
Chapter 5 Satisfied Customers and Gratified Partners 77
Direct Touch and Leveraged Influence
Chapter 6 The Beaten Path and The Road Less Traveled 95
Established and Emerging Countries
Chapter 7 Doing Things Right and Doing What Matters 113
Excellence and Relevance
Chapter 8 Michael Phelps and The Redeem Team 137
Superstar Performers and Winning Teams
Chapter 9 West Point and Woodstock 151
Authoritative Leadership and Democratic Decision Making
Chapter 10 The Journey Begins 169
Epilogue 173
About the Author 177
Endnotes 179
Index 187
The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise
Preface xxi
Chapter 1: Introduction 1
Part I: Challenge Driven Innovation: How a Marketplace of Innovation Allows Us to Reframe the Innovation Model, Improve Performance, and Manage Risk
Chapter 2: The Future of Value Creation 21
Chapter 3: A New Innovation Framework 39
Chapter 4: The Long Tail of Expertise 67
Chapter 5: The Selection of Appropriate Innovation Channels 91
Part II: The Challenge Driven Enterprise: Virtualizing the Business Model to Drive Innovation, Agility, and Value Creation
Chapter 6: The Challenge Driven Enterprise 117
Chapter 7: Transformation 139
Chapter 8: The Challenge Driven Enterprise Playbook 163
Chapter 9: Leadership 199
Afterword 219
Endnotes 221
Supplemental Reading 227
Disrupt: Think the Unthinkable to Spark Transformation in Your Business
Introduction 1
Disruptive Thinking:
The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 16
Crafting a Disruptive Hypothesis:
Be Wrong at the Start, to be Right at the End
Chapter 2 38
Discovering a Disruptive Opportunity:
Explore the Least Obvious
Chapter 3 76
Generating a Disruptive Idea:
Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 106
Shaping a Disruptive Solution:
Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 142
Making a Disruptive Pitch:
Under Prepare the Obvious, Over Prepare the Unusual
Epilogue 171
An Instinct for Change:
Look Where No One Else is Looking
Quick Reference Guide 173
Process Summary
Endnotes 183
Index 191