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Straight from the leaders at DSI: the world’s best new research on improving business performance by optimizing decision-making through analytics
Today, business success depends on making great decisions – and making them fast. Leading organizations apply sophisticated business analytics tools and technologies to evaluate vast amounts of data, glean new insights, and increase both the speed and quality of decision making. In The Best Thinking and Practices in Business Analytics from the Decision Sciences Institute, DSI has compiled award-winning and award-nominated contributions from its most recent conferences: papers that illuminate exceptionally high-value applications and research on analytics for decision-making. These papers have appeared in no other DSI collection. Explore them here, and you’ll discover powerful new opportunities for competitive advantage through analytics. For all business, academic, and organizational professionals concerned with the science of more effective decision-making; and for undergraduate students, graduate students, and certification candidates in all related fields.
Predictive Modeling of Customer Response Behavior in Direct Marketing
Download the sample pages (includes Chapter 1 and Index)
Chapter 1 Predictive Modeling of Customer Response Behavior in Direct Marketing 1
Chapter 2 Enhancing Data and Decision Quality with Statistical Process Control 17
Chapter 3 De-Bias Techniques for Better Decision Quality 35
Chapter 4 Are Gold Prices Moved by Oil and the S&P? 53
Chapter 5 Improving Credit Scoring Accuracy via Sample Selection 67
Chapter 6 Contrasting Approaches for Forecasting the S&P 500 79
Chapter 7 Technical Efficiency of Airlines in India 91
Chapter 8 One-Way Car Sharing: A New Paradigm 113
Chapter 9 Identifying the Optimal Facility Location Using Fuzzy AHP 135
Chapter 10 Business Analytics Application in Supplier and Carrier Selection 159
Chapter 11 Coordinating the Supply Chain Using Service-Level and Profit-Sharing Contracts 185
Chapter 12 An Evaluation of Croston’s Method under Non-Stationary Demand Behavior 203
Chapter 13 Supplier Selection and Order Allocation in Closed-Loop Supply Chain Systems 213
Chapter 14 Simulating a Hospital Preadmission Testing Center to Improve Patient Service 247
Index 261